Factors That Need To Be Considered While Choosing Small Business CRM

Well we have got the bad news for you – choosing a right CRM specially for small business can be a confusing task .

When comparing in respect to of the impact of CRM on revenue growth , you would probably get the best decision output . Some of the factors are listed below considering which you will more likely to take more informed decision .

How Fast Your Team Will Adopt CRM

Most of the CRM initiative in the company fails as the company employees fails to adopt it . They may be don’t want to upgrade their existing technology or find a CRM solution a little tidy job . This all will result in CRM investment go down as your employees are actually not using it .

Again if you are thinking of forcefully implementing it in your organisation , it will result in none other than poor quality data , which will ultimately result in downgrade of business leads which you were expecting .

For this a CRM software should be easy enough to be understandable and easy to use as their everyday consumers software .

The best way to overcome with this challenge is :

Choose widely used CRM – Design and user experience attract user to use the CRM solution . If CRM solution is not easy , it will hamper your employee daily routine and familiarity .

Choose all in one CRM solution – Look for the tailor made solution that do the most of the task automatically . Right from sending automated email to easy follow ups , it should be done by the CRM rather than manual taking of process .

Total Cost Of CRM Ownership

Some of the biggest cost while implementing of CRM solution in any organisation is the total cost is not visible at once , but it will be shown up from time to time thus forcing you pay for the CRM and loosing your pockets . Apart from the license fees or one time investment of the CRM , there are actually two other important factors that need to be taken care of :

Cost Of Implementation 

The cost of implementation depends on the vendor you are choosing from . Vendors may be of two types , mass vendors who are providing ready to use CRM solution on monthly renewal basis on the basis of number of user , and secondly the vendors who are offering you custom CRM development solution  in which you have to pay a large amount all at once . Well both the CRM providers are well equipped with tools that helps you get started with setting up the system and start using it .

Cost Of Maintenance And Support

In order to keep the CRM upto date and keep in tailoring according to your needs , you need to necessarily hire a full time CRM system administrator which will cost twice the cost of the licence of the CRM on annual basis . While the custom CRM solution might lake a little lesser .

Scale : Will It be Scalable With You ?

It is another important factor and this factor should be taken care of . Suppose right now your organisation is dealing with only 2-3 staff . What if it scaled up to more than 10 staff . Will your CRM system will be able to provide viable solution at reasonable cost ? You must move forward with a CRM that is ready to scale up with you for the next 3-5 years . Your CRM must have the capability of allowing user to see specific data in CRM , should have advance reporting module with automation module that helps organisation to minimise the most cumbersome task and hard followups . Also your CRM should be flexible enough in case you want to integrate it with other IT systems .

Also Read : Quick Checklist for CRM Software Reliability

Clear Outcome – What Is Your Expectation ?

We are really surprised to know that most of the business organisation are ignoring this step . They choose the CRM vendor without even seeing the output of the CRM implementation practically .

Yes is a critical software which helps you to maintain sales and customer relationship , without which your company pillars will stand nowhere in the marketplace . Setting clear goals and targets is the key to success for any business organisation .

The more specific your goal is , the better decision you will be able to take which means a better outcome . Are you planning to expand your business . They you may be in need of more leads to be materialised in order to increase a win rate , which can be achieved by choosing the best CRM solution .

Choosing the best CRM software development company can yield your growth and return on investment .

Winklix is leading software development company providing SalesForce customisation , Sugar CRM customisation and custom CRM development solution .


Giving user an in app experience that they will love to us plays a critical part in user experience . Who does not want their app to be successful in long run , but for that you must focus on user retention and aids them in achieving life time value .

In order to give an amazing experience for your app to user , you need to focus on almost all areas , ie right from design , to customer specific choice , and adding great deal within the app . This post is all about how you can attract more user retention while user are actually using the app . Lets discuss some of the points in details :

Build a Way Of Least Resistance For User

User will no way resist in your app for longer in case they don’t find it convenient in respect of usability. So choice is yours whether you want to offer a complex app or an easy one with learning screening to .

Benefits Oriented App

Communicating the value of the app together with guiding user what actually your app is all about , what features your app is offering to user always proven to be useful .

Functional Oriental Onboarding 

When you are actually not demonstrating the benefits and highlighting the functionalities of app – about how and when it can be used and more . If the app has complex workflow , multiple sections and hidden unique functionalities then this method is most widely preferable .

Regardless of what has been stated above , the ultimate aim of any app is to make the user experience as easy as possible .

Minimise Sign Up Fields

Offering long forms and that to in mobile application is really a bad idea . User will no way want to fill if they find it lengthy . The best solution now a days a to facilitate user with a single sign in button with the help fo social media account .

Well some app might require some more information , but it should be addressed carefully . On the other hand if your fields are actually long , then you can offer the input on different screens rather than a single screen .

Follow “One Screen One Concept” Rule

Describing information on the single screen helps you to avoid any overloading of the app . This practise can be best seen in the AirBnB app the image of which has been attached below .

Give Feedback Quickly

Feedback plays a really important role for the user onboard . Always try to give a clear view of the error message falling which they are not able to complete the task . It can be used through animation , effects and more . The one point solution is stating the error clearly in the app for making it easier for user to understand

Use Animation Purposefully

Animations can be used at multiple stages , for instance for an eye catchy movement of the user while trying to draw attention for the progress happening in the app . Or you can also use the animation feature for the feedback as discussed above . But always to keep in mind , it should draw attention of user and must not irritate the user with overloaded animations

Test , Test & Test Again

Have you ever think of sending the app to client without testing . They will unexpectedly bark on you . Test is the most most most important part of app development process . We can categorise the testing process into three sections .

The very first being testing the mobile application is before actually releasing the actual app in the market for the user . You must offer the beta version of the mobile application to be used by your known colleagues to get the pros and cons of the app before the final release . It could take usually 7 days to overcome with all the challenges depending on the size of the application after which your app will be baked for the final role out .

Secondly you can after launching the app in the market  should analyse the app , reviews and feedback for 4 weeks . Is app functioning properly ? Is app not crashing anywhere ? Is app able to fulfil user goals ? These all are the points that need to be taken care of .

The last one being Long term testing of the app after 1 month on regular basis and improving it and adding some additional features as per the requirement of the user .


Onboarding experience need to be takes care of in case you want to increase the overall experience of user retention . Retention rates maintenance is one of the biggest challenge for mobile app development company . True mobile success ratio can only be measured when user are actually loving to use your app . Following the points above , you might be able to offer highly effective Onboarding process .

Winklix is full custom mobile app development company  . We use our agile strategy for developmental process that gives you full control and scope , reduces your risk of failure and provide you with innovative technique and development procedure to deliver you awesome app . Start a conversation today to kick start your project asap .

How Much Does An App And Website Like NetFlix Or Youtube Cost

What Is NetFlix ?

Gone are those occasions when you really need to sit tight for the TV arrangement to come and watch at the predefined time . NetFlix offers you membership to sit in front of the TV indicates , motion pictures and more on different stage by charging you on month to month premise . You can even observe the film on lease by in app buys from NetFlix .

NetFlix has dynamic client of around 86 million worldwide of which 47 millions are available in USA . NetFlix offers Android and iOS and web stage to achieve greatest number of clients free of cost , expect the charge for in app buys .

Winklix is driving programming development organization giving master answer for excitement app development for media and media outlet internationally .

Key Features Of NetFlix App

Client can without much of a stretch buy in for the month to month membership and can begin seeing TV demonstrates and Movies , rehashed broadcast from whenever and anyplace .

Client likewise have the adaptability to watch crosswise over various stage . For example they are watching the show in iPhone , they can in a flash change to web form and can begin seeing from their .

That not all , NetFlix likewise offers client to get a multi month membership free of cost which permits boundless shows and recordings .

Variables That Decide Cost Of NetFlix Or YouTube Like App

App Design

Configuration assumes an imperative part which choosing the cost of the app like NetFlix . The best planning rule is know to be basic and standard outline with straightforward convenience .Designing included wireframe , psd outline and last app outline . The app and web architecture of app like NetFlix would take around 3 weeks and consequently the cost for planning of app would be close about $ 5000 and for site $ 4000 .

App Features

The significant cost of building an application like NetFlix is live spilling fetched . NetFlix is none other than a major database administration app which offers sparing of video in database , alongside the live spilling of any video on the off chance that required .

The simple first and most vital element is month to month membership include , in which designer need to keep the reputation of the month to month membership alongside auto end of record in the event that they would prefer not to proceed for the following month . It more often than not take 2 weeks to build up this component .

Furthermore when discussing video’s , it might contain distinctive renditions of recordings like ordinary , HD , ultra HD and more . Getting to the video according to quality based on membership highlight would take around an additional 2 weeks .

Another highlights like installment passage reconciliation , overseeing client information , transferring of video from backend , live spilling of app , CMS framework could take around two months .

Aside from this the real segment of the financial specialists cost is contributed on the server , this sort of application for the most part requires a devoted server which draws close to about $ 300 every month as the underlying stage .

So the app includes in the event that you are wanting to have correct like Netflix would take around 12 weeks and the costing would be some place around $ 20000 .

App Platform

Another costing factor is number of various stage you need to reach , ie Android , iOS or Website or at the same time . Normally cost composed above is for a solitary stage , it will typically gets twofold based on number of stage you need to center around. The more number of stage you center , more changes to achieve more number of clients .

The cost might be minimal less expensive in the event that you need to offer a Hybrid app to your client , rather than local one .

Read : What is Hybrid And Native App ?


Testing of application crosswise over various stage would draw in time as is the charges. Taking off of application to the market without a decent testing will put every one of your endeavors into veins . Testing relying upon the app would take around 3 weeks with extra cost of $ 2000 .


The app like NetFlix according to the above highlights would take around 15 weeks for the finish with around $ 27000 in just for the total development for a solitary stage . The cost may increment or lessening based on highlights and expansion functionalities as required .

Winklix is app development company  have mastery in media and stimulation app development . Get in touch with us presently to get your app development by us .

How Mobile App Development Trend Is Growing In Digital Marketing

We all have been experiencing the new era of mobile app technologies which is growing with the help of increase in number of smartphones users . According to the recent reports , almost 80 % of the user traffic is coming from the mobile app now , and that will continue to rise more in forthcoming years . Custom mobile app development is doing a good job in framing marketing strategies . Now with the help of mobile app , you can actually extract the data in case you are planning for a long term marketing campaign strategy .

Acquiring Data Through Mobile Apps For Planning Long Term Digital Marketing Strategy

With the use of mobile apps , its been very easy to acquire data of the customer for both sales and digital marketing trends . You will be able to access their contact list , would be able to know their preferences , buying behaviour and more . These data is not proven beneficial for one time use only , but it will act as a long term asset for you which keeps on helping you from time to time . Since apps are now one of our mandatory part of life , we could not loose this opportunity and offer apps that follows customer everywhere .

Reaching User At Large

Custom mobile app development is usually terms as a one time investment which helps to you grow your business to next level . Business across the world can facilitate user to download their app with just a simple and short quick link . With the help of mobile apps , business can reach mass level of customer and can engage the customer through various modes , instead of customer searching for their brands individually . The another big advantage being your app can be accessed globally and non limiting your bricks shops to be accessed from one specified place only .

World Is Just A Tap Away With Mobile App

The mobile apps has simplified our life , making it more easy and convince and that’s all is possible just because of technological advancement in mobile apps . In todays world , GPS is used to get the direction ,  social media and chatting apps are used to connect with family and friends all over the world and that’s so free of cost , we can shop online through app without even actually visiting the physical store . Moreover we can book taxi service from home , view live streaming of the television , can order food online and last but not the least can download good games for time pass . Therefore before making any app for your business , always try to fill them with the features which can become the user daily life part .

Power Unlocked With Push Notification

Familiar with a ping of different apps on the top of your phone , often know as notification . In technical terms it is known as push notification . Push notifications plays a important role in case you want to give important update or new features update to the users . Business are actually using this to introduce their new products , give user offers and discounts and more . It is quite obvious that you will surely like to use this feature in the app to highest your update which user often ignores while using app . But wait… you need to smartly plant this push notification in the app , else either user will uninstall your app or get your notification muted .

Give Sign Up Feature And Enhanced User Experience

It’s not worthwhile to offer an app to the user without the sign up feature . You can simplify the process and limit the filed in the sign up , but you need to necessarily work on this feature to make your app useful. If you are not encouraging user to sing up on app , all your efforts will go into vain . You should design the apps in such a way that it offers easy sign up process and highly enhanced user experience . Moreover your apps need to be compatible with all smartphone screens , so you should get both Android and iOS app developed for your business to reach huge number of customers .


Smartphones has changed our lives completely . At Winklix as a leading mobile app development company  , we are full equipped with application development team . We are dedicated towards designing and development of mobile apps that user will make the part of their daily life .

The Need Of CRM In Hotel Industry

Customer satisfaction is a pillar to success for any business organisation . It’s important to manage a good customer relationship along with the quality of work you were providing. This is specially true which it comes to the case of hotel , tourism and transport industries . None of the business can survive without customer .

Customer Relationship Management ( CRM ) in hotel industry not only facilitates in pertaining the customer data but also helps in maintaining a strong tie up with the customer by way of offering them timely discount , regular updates and more .

CRM is multi dimensional approach which supports sales , marketing , and service process within the organisation , at the same time cutting down of time and saving of money .

Customer Service In Hotel Industry

When it comes to hotel industry , the core customer service like pricing , quality and delivery is not all that matters , it is also ease of usability , flexibility in option and a problem solving approach that makes a huge difference . By offering the service you can actually be at the edge over other thereby increasing customer trust and value towards its services .

No matter whether your Hotel is bog or small , a CRM software is necessity for any hotel industry dealing in with customer to excel in field of customer expectation as well as service .

Advantages Of CRM For Hotel Industry

Database At Single Place

A CRM database is stored in single place , and if there is any update it will be automatically updated in the same database . These centralised database approach helps quick identification of data of customer and helps them in serving with all the needs as required thus acting as a problem solver .

Enhancement of Sales Productivity Of Department 

You should be thankful to CRM for performing the automated task like sending automated email for discounts and offers thus attracting customer together with generating of reports on the basis of past history . Now with technological advancement a CRM system access in mobile industry allows sales team to ready access to customer preferences right from their mobile devices .

Customer Retention 

While competition and product dissatisfaction account for only 9 % and 14 % of customer loose , 69 % of the customer don’t prefer to come back due to lack of personal bond in the hotel .


The most valuable advantage of CRM software is it is customisable according to the needs . For instance a CRM software for hotel industry can be customise according to custom needs of the targeted audience . Some of the audience may prefer the pricing issue , while the other some may prefer luxury features . What matters to the overall experience of the consumer .

Increase Referrals 

While the sole aim of CRM is customer satisfaction , it increase customer based oil referrals as you will be able to gather a genuine rating and reviews which in turn helps you to build solid company reputation and trust .

Better Customer Support

CRM system is build to manage fast and reliable software system which can be easily accessed by clients over phone , chat , e-mail and more . But always keep in mind a CRM system will not work if it has customised according to the needs of your hotel organisation .

Helps To Manage HouseKeeping Department

A CRM software facilitates managing the housekeeping department to assign task across all department of the hotel . By a CRM software along with the mobile app for CRM a attendant and supervisor will be able to get automatic notification regarding the job that needs to be completed and once done can be reported directly to the admin . Hotel management can keep the track records of maintenance and services performance , daily task allotment , performance report and more .

Helps Manage Complain And Glitch

A CRM system also helps to manage complain raised by any customer in case of any mis happening happen . Glitch solving will be notified to higher management and the staff also hotel management can put their best efforts in solving the same . Customer can easily raise the concern via a mobile app within their room to raise any complain . Once solved , hotel can keep a track record of the customer for their future reference .

Hotel Maintenance

A CRM software helps manage across all department . Management can view the process going on along with the track records of all department .

So in case you are looking for CRM software development for hotel industry , Winklix is leading software development agency having expertise across various domain .

What Benefits Can A CRM Build For Your Business ?

It an known fact that as a business grows , you need to offer your customer a best support services , as it acct as a key factor for any business growth . At the same time business need to maintain an updated customer information and streamline custom management process . In order to get all these problems solved , companies prefer to use CRM software that aids them in catering all their needs irrespective of company’s size , industry and client they are actually dealing in with .

So what actually a CRM software is so popular and how can they be proven beneficial for your business organisation ? Given below are some points that are describing the key benefit of CRM software .

Communication Enhancement Across Organisation

One of the biggest advantage of CRM software system is they effectively manage the communication between different departments . For instance an employee of the organisation is working with the customer with whom colleague might have spoken a month ago . It is just because of the CRM system that employee will be able to track all the past records of the customer and thus can server the customer at the same level as he can got server earlier , as employee is actually able to see the track records , call records and other information as required with the help of CRM . CRM software system helps manage customer relationship effectively and see big picture at any time .

Not Surfing But Targeting

Another major benefit of CRM is it helps targeting the right category of customer according to their interest , and thereby providing them with special offers and discounts as per their needs . CRM system also provide to shoot email to the targeted customer automatically so that it can reach directly in contact with targeted customer and can increase return on investment .

One Platform For All Data

Imagine you want to search the customer phone and other information to whom you might have talked months ago . What is the way out ? You may start searching the data from your phone books or  browsing your email ! Nope ,  CRM provides you all the data under one platform , and can be searched by just a click away .

Automate Every Task

There are plenty of small small task that plays a important role in sales process and need to be addressed in order to function properly . Filling out forms , sending reports , and addressing legal issues are important for managing sales pipeline .

Any structured process in the sales process can be automated with a CRM .

Taking Advantages Of AI

In keeping in mind the automation technology , let’s discuss about artificial intelligence . As studies shows any manager in any  organisation spends more than half of the time in administrative coordination and control . This means they are actually spending a major part of their time in gathering data and managing the same . How about managing them automatically ?

Let’s consider some of the advantages from AI :

  • Sales prediction
  • Getting customer insight on the basis of their past trends .
  • Getting data analysis at every stage in process.
  • Giving customer modern experience
  • Technological advancement helps saving of time and money

All the advantage stated above helps you to cut down your cost and save money and at the same time be ahead of your customer .

Increase Conversion Rates

It is the most likely case that a customer comes online for shopping , adds the product in the cart and then left over . CRM helps you to deal with this kind of situation by storing the cart item of the customer , then sending them the automated mail for approaching customer to buy the product together with offering them discount coupons will influence them for buying of product .  Also customer also hesitate in buying the product without availing a online customer support and chat features . CRM helps you to offer the same. .

Improves Customer Experience

Customer time is valuable and so is yours. With a CRM , your sales team can be armed with customer trends and history and can provide a solution within minutes right from past records to purchase and so on .

At present world a mobile CRM technology can provide you with extra advantages . Mobile apps can be access anytime , anywhere with just a fingertip .

Sales Team Productivity Improvement

Most of the employees of the organisation faces some common challenges like lack of providing high quality customer support , client data scattered over different places and more . Communicating with the sales team is also a big task for the sales head specially when they are on the field . CRM helps to store the data in one single place can be easily access by anywhere with use of cloud based CRM software solution . At the same time sales manager can also be in touch with sales team , can communicate with them via mobile app CRM and can track the location of the sales employee  thus helping in better management .

Ready To Get The Most Out Of CRM

CRM system has spread their branches all over the business world . This system helps organisation on focusing on the one which matters the most . So in case you are looking for CRM software development company for your business , contact us to make this process simple for you .

Celebrity Mobile App Development And How They Are Actually Helping To Promote Personal Brand

App market has been flooded with celebrity apps .Kendall , Britney Spears and many other famous celebrities have their own personal mobile apps . Apps helps famous celebrity , brand musicians to get connected with audience easily thus increasing their brand awareness .

Why There Is A Need Of Own Apps For Celebrity ?

Celebrity always finds a way out for getting engaged with the audience , and that is the reason they are being very active on social media platform to expand their audience network and be in direct contact with their fans . Now lets look at some of the reasons of why they are actually in need of mobile apps .

Personal Branding 

For increasing celebrities personal brand , mobile apps are more than a necessity now a days . Mobile app lets celebrities connect with their fans both online and offline .

Decades ago celebrities have to appear on TV shows at regular intervals for staying in touch with audience . Some years back , there was a time of personal website of celebrities which was know to be official website and is must for all stars . But now a days along with the website , mobile apps has become the hot dish of the time .

So the outcome is actively presence on the social media platform along with mobile apps to reach more number of fans network is necessary . It is actually more necessary than TV network .

But oh ho … wait , not all celebrity apps gains popularity . In order to have a celebrity app to have millions of downloads , it must focus on describing who actually the celebrity is , what does they do and what are their values and purpose . An app should focus more on personal brand like showing their personal life , representing their ideas and values and more .

Revenue From In App Purchases

Money is another reason why celebrities is focusing on mobile apps . It is a known fact that celebrity app is more likely to gain downloads , awareness than a non branded apps . Its a good good strategy to offer a mix of free and premium content , in order to create attracting in more number of users. It is a common trend to offer in app purchases together with free apps . User as they are curious of knowing celebrities life rather than their partner lives more , they are more likely to purchase the premium content offered in app . In 2014 , some of the celebrity app has launched which has gained millions of revenue .

Hence the conclusion being developing of apps in profitable for both celebrities and mobile app development companies .

Types Of Celebrity Apps

Okay , we know that mobile apps are necessary for celebrities , but lets see now which app works best .


Games are probably the biggest niche of celebrity apps . In 2014 app of Kim Kardashian , has launched and gained huge success in field of mobile games . Users are offered with living the life style of the celebrity . The app was such a huge success that it gained  $ 1.6 million in the very first five days of its release . Mobile apps are great to connect with fans and that is the reason celebrity active participation in app development is necessary .

Content Apps

The content app of celebrity is another demanding app . They offer for what they re famous for. . For instance if some celebrity is also famous for his cooking style , then they can offer a free as well as premium recipes for cooking which user will of course love to see and purchase a premium package .

Social Platform Apps

Taylor Swift nailed a social platform app that lets the fans connect to her by offering them daily news update , sharing of photos , videos with user . Whats more ? User are facilitated with commenting , sharing , liking of videos and post and can also give feedback on the post . By completing some specified task user can unlock Taymojis that can also be purchased from in app purchases .

So in case you are a celebrity in is looking for celebrity mobile app development company , you can contact us . We have all solution available under one roof .