We all are aware that its 2018 , wherein the usage of mobile app has grown at tremendous stage . Business are also growing , and in order to cope up with the latest technology , they must necessarily have to adopt to latest changes in order to be ahead in the market .
This post is all about guiding you how a mobile CRM can benefit your business , and what should be the mobile CRM strategy for adoption .
What Is Mobile CRM ?
A mobile custom relationship management tool is a mobile app development for mobile devices that facilitates employees and sales person of the business organisation to get the required data by way of mobile app or by way of web based browser through cloud CRM .
The best part of mobile CRM is it allows sales person to access real time data of customer while they are on the go in fields, thus meeting their demands , prospectus and more .
Mobile CRM Adoption Rates Measured
According to the research in late 2008 , more than 50 % of the enterprises and 40 % of the SME are using the CRM software application in their mobile . At the end of 2012 , Forbes reported that more than 110 CRM application are available in iOS store , and more than 47 application are present in Android store .
Later on in 2014 , it has been measured that mobile app traffic has surpassed the desktop version traffic and is continuously growing at tremendous rates .
Getting Started With Mobile CRM
Even before you decide of hiring a CRM software development company , your goals must be clear enough o choose what CRM software in needed to manage your workforce , and how they are going to benefit your employees . Some of the most common areas are highlighted below which can help you to address important things before launching a mobile CRM app , which is always proven beneficial after setting up your goal . For instance you need a CRM software app for managing your sales employees on the go , then you necessarily opt for Sales CRM together with mobile app .
Before launching the CRM , you must guide your workforce about the benefits of the CRM , how can that benefit their daily work schedule and more . At the same time you must also provide in house training on how to use the application in proper training programmes so that they can get familiar with the product .
Provide The Device
Its always proven beneficial to provide a device to your workforce with application preinstalled in it , as they feel more convenient of adapting a smartphone CRM on their official devices .
Mobile App Usability
Offering your employees all features in other which are often not at all needed by your workforce is an useless activity . Rather offer them with the limited features only that is required by them in their day to day access . For instance , getting customer details , wiring daily mails and so on .