APP STORE VS. GOOGLE PLAY

Planning to develop an app? Then probably you are searching for mobile app development company ! The first and foremost thing to ponder is whether you want to use iOS or android platform to develop your app. Both are huge competitors of each other and share a 99.5% of the mobile app market. So what makes them such a big competitor of each other? Let’s try to figure out!

Android and iOS both have their pros and cons but the most important factor to consider is that which platform supports more app buys as generating revenue is the biggest goal. According to a study, iPhone app makes 75% more revenue than the android apps but the Google Play market is much more than the Apple’s App Store. Another think to contemplate is about the question- why do iPhone users spend more on apps than android users?

Device engagement and demographics

 

First of all, let’s talk about device engagement. Device engagement refers to the amount of time users gives to the device. According to a report, an iPhone user spends 26 more minutes than android users. The most imperative factor towards choosing android phone over an iPhone is the price factor. Android phone are available at a much lower cost with a huge number of variety. Due to this, android has a huge market offering different engagement levels. IPhone users also spend more time on the e-commerce as compared to the android users.

Various studies have shown that less the price of hardware, less the time is spend on phones and apps. There is a general belief that people who buy low cost android phones are not looking to get much out of their phone where high end android users and IPhone users tend to spend more on the apps and mobiles. It has also been observed that most of the android phone users are from the developing nations. This has not contributed app purchases as the demography in the developing countries does not use credit cards much.

Most of the IPhone users have a very good salary. It has been noticed that the IPhone users have more device engagement which means that they are looking to extract the most out of their apps. So they are more likely to spend on the app to experience more of their apps. IPhone users make the most out of their apps and phones.

Some Statistics

 

According to a report, 72% people use android while 27.5% use iOS. This makes up to 99.5% of the total market share. The share of men using the IPhone is slightly better than the females. The android phones are mostly used by the people of age between 25 to 60 years while most of the iPhone is used by the people of age 60+.

Brand loyalty is seen as app loyalty

 

IPhone users are more loyal to their brand as compared with the android users. The reason behind more use of IPhone is because of the brand loyalty. Around 92% of the IPhone users say that they are more likely to buy another Apple product which is 6% more than last year. However, only 77% of the android smartphone users say that they will return back to android. So brand loyalty plays a huge role in choosing IPhone and android phones. People trust the brand so they trust the brand app as well. So people are more likely to use the Apple’s app store due to loyalty.

Pricing of app: Which user spend more on apps?

 

High expensive cost of the apps is mainly responsible for the revenue of iOS apps. While some apps are available for free on android, they are paid on iOS. According to a report, the pricing of the android apps is even less than the half of the price of iOS apps.

Change is in the air

 

Chang can be felt in the marketplace. The number of paid apps in the iOS app store has reduced a bit and the number of paid apps in the Google play store has increased due to streamlined buying process. This has resulted in more revenue generated from android apps as compared to last year.

The gap keeps on narrowing

 

As we have already observed that previously the IPhone users tend to spend more than android but now the trend is changing, the gap keep on getting narrow. Both iOS and android are coming to equal plane. In the future, it will be interesting to see which app market goes ahead.

Major Differences between iOS apps and android apps

  • IOS users have more salary income
  • Google play store has more free apps
  • The price of Apple app store is much more than the android app store
  • IPhone users are more loyal to the brand
  • IPhone users spend more time on the apps
  • Apple apps make more money
  • IPhone users download more apps
  • IPhone apps take more time to develop
  • The frequency of maintenance check of android phone is much more due of so many different devices
 
So in case you are looking for android app developer , or iPhone app development company , you can contact us , the leading software development company situated in heart of India .
Advertisements

CONQUERING REACTIVESWIFT: PRIMITIVES

Winklix is an app development company that does most of their iOS development using Reactive Swift. There are two approaches of solving a problem in swift. First one is the imperative way and second one is the functional reactive way. Reactive Swift is taking leaps and bounds in today’s world. It is getting more and more prevalent with each passing day. Let us try to understand what is all the fuzz about?

 

Basic building blocks of Reactive Swift

One of the best ways to manage the complexity of user interface is through reactive programming. Reactive Swift creators were focused to creating a language which is declarative, composable and flexible. The paramount feature of the Reactive Swift is that it is an amalgamation of streams, transformation and bindings. Streams are a very familiar data structure through which you can send anything. It is decisive to listen for the stuff, otherwise you may miss it. Using the transformation, you can basically map one type of array into another type of required array. Binding is a third ingredient of Reactive Swift. Through bindings, you can bind the stuffs to things.

Reactive Swift has a very basic building block structure given below which will assist you to write code in functional reactive way. These key building blocks are categorized in the following way.

Source

Our main focus is on the rapid changes over time rather than a particular state in time. These all primitive blocks are categorized under the Source category in reactive programming. Source comprises of Event, Signal, Signal Producer and Action. These key building blocks are accountable for the proliferation and occurrence of the changes in time.

  1. Event

An Event is the occurrence of something. Events are the centrepiece of communication. An Event might be occurrence of an error, press of a button or receive of any information from an API. Events are of following four types

  • Value: This event offers a value from the source.
  • Failed: This event means that an error has occurred before the completion of a signal.
  • Completed: This event means that the signal has completed successfully and no more signals will be sent from the source.
  • Interrupted: This event means that the signal has been interrupted because of the cancellation. This means that the operation was neither successful nor unsuccessful.
  1. Signal

Signals represent event streams that are in progress like user input, notifications etc. When the user gets the data, events are sent through signals. This is pushed out to all the observers due to which all observers can view the events at same time.

  1. Signal Producer

Signal Producer creates signals and represents tasks and operations like network requests etc. Signal Produces is considered to be cold as it needs to be initiated while Signal is considered as warm because it does not need to be initiated.

  1. Action

Actions are responsible for doing work when executed with an input like click of a button. It generates output values like zero while execution. Actions can also be disabled on property which will disable any controls associated with the action.

  1. Property

Property is used to store a value. If there is any change in the value, it automatically notifies. The current value can be accessed from the value getter. The current value is send by the producer getter through signal producer.

Consumer

The basic blocks in this category listens and perform according to the events generated and sent by source primitives. Consumer category has two sub-categories.

  1. Observer

It captures the work that needs to be performed in reply of the emitted events from the source. An observer takes event as an input.

  1. Mutable Property

Just like Property, it is also used to store the value. But it is different from the property as it can be muted directly. It has the ability to update its value according to the values received by signal.

Operators

 

Operators are the functions that transform signal and signal producer. These are composable primitives that work with event streams. These operators can be used for transformation, performing side-effects, flatten, combine etc.

Scope

These primitives are used for determining the interaction time between the consumer and source. It has the following two sub categories

  1. Disposable 

Disposable enables the user to manage the memory and cancellation of signal. When we start the signal Producer, we get a disposable which can be used to cancel the started work.

  1. Lifetime

It determines the longevity of an object like we want to observe a notification till the UI component is on the screen.  

The Flow

The complete flow of how the primitives complete the job is explained below

Step 1: Defining a Signal

let signal: Signal<String?, NoError>

Step 2: Transforming a Signal

As we can see that in the first step, we get an optional string. Then we need to transform the nil string to empty string and transform it one more time to give Boolean values. We have used skipNil to ignore nil strings here

let transformedSignal = signal

.map { text in

text ?? “”  

}.map { text in

text.characters.count > 10

}

Step 3: Observing Signal

We observed that the setting isEnabled on the screen. We will start observing the transformed signal via observe primitive.

let observer =

Signal<Bool, NoError>.Observer(value: { value in

button.isEnabled = value

})

let disposable = transformedSignal.observe(observer)

Step 4: Stop observing a signal

Observe primitive returns a instance which can be used to stop signal observing

disposable.dispose()

Conclusion

This is how the different basic building blocks or primitives are used to write code in a functional reactive way. Winklix is iPhone app development company who create app that get’s featured in App Store . In case you are willing to have your app developed by us , you can contact us .

HOW BLOCKCHAIN IS OPTIMIZING INVESTMENT BANKING COSTS

 

Blockchain technology in investing banking

 

Data storage is one of the most essential components of banks. Database plays a very key role in the proper functioning of the investing banks. Banks need database to store the valuable information of the customers which is needed by them to provide valuable services like transactions to the customers.

Banks database are huge and multiple due to which managing the database of the banks regarding people information is not an easy task. It can be really troublesome and hectic task. The database must be really secure and protective because it store very confidential and private information and any disclosure of customer’s information can create lot of troubles.

Blockchain technology is the answer to all the above problems. It ensures that the transactions are smooth and database are secured and protected. This highly secured access system help in better management of the bank activities and tasks. It provides one platform to access the required data.

According to a report, Blockchain has really cut down the banking cost making them more profitable and saving the cost by up to 30%. It has completely revolutionized the way investing banking is done. The Blockchain investments will increase from $75 million in 2015 to an overwhelming $400 million in 2020.Due to this revolution; different parts of bank databases are connected together which has made the whole banking process very convenient and cost-effective.

Reporting costs are much lower and transparency in data optimization is ensured

 

One of the best features of Blockchain in banks is that it provides a very level of transparency in the financial reports. As we all know that Blockchain is the only source of information, so same information is shared to the authorities, customers and clients at the same time. Due to this unique and one access, tremendous amount of transparency is there in the financial reports.

This is the reason why the verification of the data is much convenient and simple with the help of Blockchain. That is exactly how the banks are able to generate huge amount of reports without much investing on the collection and gathering of the customer’s data.

Reduced Processing cost and enhanced operations efficiency

 

It is important to note that the Blockchain provides a centralized way of storing the information. Information related to the customer and connection with the client is available from a single source. Multiple branches of the bank can use the single source to obtain the information. This reduces lot of operational cost which improves the efficiency level of bank.

As the database is centralized, processing costs are reduced as very less effort is required to access the information. Due to this Blockchain, the digital identity of an individual can be managed efficiently. This is how Blockchain is having a tremendous impact on the banking cost.

Compliance costs are highly reduced

 

In the older days, it was quite cumbersome for the banks to communicate the information of the customers to the counterparties. It was a very difficult task and huge amount of revenue needs to be spent on it. To make it possible, banks have to audit the information again and again to ensure the compliancy.

But with the coming of the Blockchain in the banking investing system, it has makes this task a lot easier. A centralized database is sufficient to audit the transactions. You don’t have to do audit again and again so lot of time is saved. It has brought transparency in the system which has resulted in the building of trust among people and due to this transparency; the whole process is visible to all the authorities. This has reduced the compliance cost by 50%.

The other benefits of how Blockchain affecting investment banking costs

 

Banking system requires a lot of functions to be performed like investigations, clearance, trade support, settlement, clearance etc. To get these functions performed, it is required that the right information is available at the right time because the banks have to analyse, gather and confirm the data before taking any decisions. That is the how why Blockchain database system has made the functioning of the bank so smooth and convenient. In the future, this Blockchain technology is going to rule the banking world as it has made transactions secure and augmented the efficiency. Blockchain has truly optimised the investment banking costs.

In case you are looking for Blockchain app development company , you can contact us to develop your next big thing . Winklix.com is leader in providing software solution worldwide

APPLICANT TRACKING SYSTEM: CHOOSING A TALENT TECH STACK FOR 2018

The IT revolution in this 21st century is bringing an awesome change in the way businesses are done. For a successful business, it is crucial to have highly qualified and potent team. Hiring a compelling team can be a bit tricky process. There are thousands of talent acquisition tools available in the market. As there are so many alternatives it is essential to pick the right ones.

Every organization follows a strategy and process to choose the best talent stack. The hiring process depends upon the factors like the size of your company, your business working area and the qualities that you look for in potential hires. To make your research convenient, we are sharing our approaches and procedures that will assist you to hire the most suitable candidates according to your business needs.

What are ATS?

ATS stands for applicant tracking system. These are the software that is used for the handling the electronic requirement needs. These are very similar to customer relationship management (CRM) system but are used for tracking the application of the applicants. It handles all the recruitment process and assist in determining the best fit candidate for your company.

Why do companies use applicant tracking system and how these software work?

Using the software saves paper and helps in proper management of the applications. Handling thousands of applications without the use of this software can be really hectic task. It may happen that the employee accidently deletes the email which contains the resume of the applicant. This applicant tracking software assists in dealing with all these problems. It makes the communication between the recruiter and the applicant very opportune.

When an applicant submits his resume through the ATS, it generates an entry in the database and stores your resume. The recruiter searches the database by entering the skills and the experience needed for the job profile. It may happen that you may have uploaded the resume long time ago, but as your resume is stored in the database, you may get a call later. ATS systems make the entire recruiting process very streamlined. After the call letter is sent to the candidate, proper communication is maintained with the help of this system.

Perks of having an applicant tracking system

The benefits of an applicant tracking system are limitless. Let us look at some of the perks of having an applicant tracking system

  • Applicant tracking system has inbuilt data mining system to search the right candidates from the big databases.
  • Assists in convenient hiring process of the candidates.
  • This software work on the cloud. So it saves a huge amount of cost and can be accessed from anytime and anywhere.
  • Provision for storing resume in the databases. These databases are huge and can be sorted according to the requirement.
  • Provides convenient medium to communicate and connect with the candidates.
 

ATS: Friend or foe?

Hiring a candidate has never been so easier. This system has completely changed the hiring process and has made it streamlined. To have face to face interviews with the recruiters, it is important to have you resume prepared in such a way that when the algorithm searches for appropriate candidates, your resume shows up. It must have important keywords because the search includes these keywords to search the resume. Applicant tracking system has been established itself as a friend rather than foe. It is helping millions of applicant to get hired and companies to hire the candidates.

Greenhouse Applicant Tracking System 

There are numerous applicants tracking software available in the market right now like Bullhorn, Lever, Analec, Jobvite, ClientManager etc. Greenhouse stands out among the different ATS (Applicant Tracking System) available. The best feature about the Greenhouse applicant tracking system is that its customer support, accounts, data migration tools are very trustworthy and manageable. Their 24*7 customer support provides the best solutions to any queries you have regarding the Greenhouse tracking System. It is quite convenient to use this applicant tracking system as it has a very clean and user-friendly user interface.

Various other Job Boards

Glassdoor, LinkedIn, Indeed, AngelList are various job board present in today’s time. Greenhouse helps in posting the job post on Glassdoor and Indeed for free. That is exactly the reason why we love Greenhouse. As we all are mighty aware that these sites has huge amount of traffic which adds value to our job postings. Winklix receives the most applications from Indeed, Glassdoor, LinkedIn and AngelList.

LinkedIn have been giving a very positive feedback and response providing very talented and most suitable candidates for the job. We might utilize the paid version of these sites for better acquisition of the candidates. Indeed is a very popular platform that has been used widely by many organizations to hire the best candidates according to the respective job profile.

TIPS TO SIMPLIFY WEB DESIGN

 

Simplicity is a very valuable thing when it comes to the design of a website. It makes the website to look simple and sleek. It increases the web traffic resulting in more signups, subscriptions and sales. Simplification of a website provides efficiency which helps in achieving goals of business. Here are some tips that will simplify your web design.

Follow the Pareto Principle

It is very essential to have a clutter free website. Get rid of the effects that are not required and the effects that do not drive the sales. Remove the long string of text, forms with too many fields, text fields that occupy too much whitespace and the effect that add nothing to the functionality.

The Pareto Principle states that 80% effect comes from the 20% causes. It follows 80-20 rule. Use this principle to include only those things in a website which drives the business. The basic idea behind this principle is that you include only those 20% features that add functionality to your website. These 20% features ensure that you have everything covered that will enhance your business making the biggest impact it can make.

Making navigation effortless

Navigation of a website must be very smooth. Adding too much navigational features may seem a very good idea but the unfamiliar navigation may discourage the users making them not returning back to the website. So it is quite important to have very neat navigation. Let us look at some of the points that can improve and simplify navigation.

  • Place the most valuable information above the fold
  • Get rid of the unnecessary navigation links
  • Cut down the pages that are not visited by people using an analytical tool
  • Ensure that the navigation buttons are easier to locate.
  • If you have loads of content, cut down the content in different pages.
  • Use universal icons and symbols for navigation buttons.

Good Presentation

As there is lot of content available, it is very vital to have a content which is very compelling to read. Compelling content is not enough; it must have a great presentation of content that makes the users to read. Create a bullet list, highlight the important text, let go of fancy text etc. It assists the users to go through the whole content of the page.

Follow a monotone colour scheme

Most of the business and top development website use a monotone colour scheme. It attracts the user’s eye and keep them engaged in the website. Having a monotone colour scheme makes the website look sleek and simple helping the business to excel. The basic idea behind the monotone colour scheme is that there are fewer colours for the users to process.

Winklix is the best website designing and development company. We have talented designers and developers that are focused on providing top-notch products to the clients. We keep the clients up-to-date regarding the progress of their app. We have expertise in all kinds of platforms like android and iOS, developing and designing websites etc. Want to know more about website designing and development contact us.

WAYS THROUGH WHICH AI IS CHANGING SOFTWARE TESTING

Till yet manual testing was the technique through which different applications were tested. Although human testing will not lose its importance but artificial intelligence is completely changing the way software testing is done. Artificial intelligence is taking leaps and bound as far as testing is done. Let us understand how AI is changing the software testing.

Software testing has become convenient

 

The best thing about AI is that it has very powerful analysing tools. These tools help in locating the flaws in the code and helps in predicting future complications due to which testing becomes very convenient. AI has the unique ability to go through the log which saves the user’s time and increase the accuracy of the program. The data results generated by the AI algorithm give a complete overview to the developers telling them to correct the flaws in the program.

Testing process is automated by AI algorithm

Due to less time, more and more programs are getting launched without even testing them properly. As the manual testing is time consuming, many companies do not consider even hiring a software testing team. This created lot of problem afterwards. Users get irritated by the number of bugs appearing in the program. This forces them to move on to other software.

Another reason why the companies do not hire a software testing team is that it requires an amount of money to hire the testers and it takes quite a time to do testing. With the advancement of technology, the AI can do automation testing informing the developers about the flaws and bugs in the application. Through automation testing 80% of the human workload is reduced, eliminating the stress of reduced efficiency and accuracy in coding.

AI encourages human creativity

 

Software developers must be creative and tactical in this IT world. AI gives the extra time to developers to think about the ability of the app to connect with the customers. Although the application is all about the backend but the user has no interest in the backend of the app. All he is interested in is how the app connects the users. AI has the potential to test the code using intelligent algorithms. Having a very deep understanding with the client helps in popularity of the product.

AI eliminates more bugs and errors

 

As compared to other testing techniques, AI has more potential to eliminate bugs and errors. When a bug occurs during the user experience, software developers are left wondering how the bug got into the code. AI has advanced techniques through which the bug can be removed during the development process. AI can identify even small bugs and error that occur into the code.

AI testing methods will continuously increase

As the best feature about artificial intelligence is the auto learning feature, the AI testing algorithm will keep on improving and due to that the testing will continuously become better removing bugs and errors. AI testing increases the reliability and security of a program.

WHAT TO CHOOSE-OBJECTIVE C VS. SWIFT?

Choosing between objective c and swift is a very difficult choice to make. It takes many factors to consider before adopting a certain language. It is one of the most common questions asked by the developers. You have to keep in mind that no single point should dominate your decision. You should only decide after examining all the factors.

Experience with objective c vs. swift

 

First of all, observe that if you have experience with objective c or swift. If you have equal knowledge about both the languages, then you have to see other parameters like third party library compatibility, API support etc.

But if you have knowledge of a particular language, then you must stick to it unless a project forcefully requires you to work on other language. If you work on other language then there is a benefit attached to it, you get to learn about the language. This helps you see both sides of the coin i.e. learn both languages.

Timeline, Scope and Scale

App Timeline

If you have hard timeline, then you must stick to the language which you know better because using an unfamiliar language will cost you time and money. But if you have a soft timeline or no timeline, then you may use the unfamiliar language.

Scope

In today’s times, the number of objective c users is quite large as compared to swift but swift is a relatively new language. Many objective c users are shifting to swift. It is better to swift as swift is considered to be the future language.

Scale

Small projects can use any language but with the bigger projects, it is better to use objective c as swift is an immature language and whenever a new swift version comes out, the build gets broke which can be very irritating for the developers.

Technical Considerations

The XCode team has done a brilliant work in upgrading the build process to help Swift. If you want a robust support provided by modern IDEs, then you must stick to the objective c. Objective c runtime is much more robust than the swift. Swift is much more reliable and safer language due to its strong typing system and error handling. Swift manages the memory more smoothly and provides some descent wrappers. But importing of C++ code is much simpler in swift as compared to the swift. So it all depends on your project need, which language you want to use to develop the app. Go through all the above factors before choosing one particular language.

Winklix provides IOS solutions

Whether you want your app in objective c or swift, we develop all kids of apps. We are an award app development company who has a highly skilled team. We have a very high proficiency in developing android and IOS apps. If you have a good idea about an app and wants to develop it, contact us as soon  and we will help you in developing your idea into an app.