The only one industry that has revolutionized the mobile app technology completely , is retail industry. Almost 70% increase in use of mobile app has been measured in last few years. However , in spite of this giant change in mobile app technology , many of the retailers are not able to cope up with the rapid changing mobile technology.
In this article we are going to discuss some problematic areas for mobile app development , should also discuss the do’s and don’t for bailing a successful app for retail industry.
Is mobile apps just a small version of your desktop website?
Obviously No . Although many retailers consider their app as small version of their website . We ought to think that app is just mobile responsive website , and thus they are not able to distinguish between the two.
In order to get the mobile app a huge success for that particular retail industry , they must have to cope up with the latest technology prevailing in current market with best creative and modern design layouts .In case retailer fails to do so , they are giving opportunities to their other competitors to get ahead of them.
With innovation of some great technologies like GPN(Google Push Notification API) for announcing great discount offers and in store events and many other innovation , treating mobile app as website will struck your business expansion
How to improve mobile app experience?
By encoding some basic modules in app can enhance the user experience and may increase number of downloads for your app. Some economical features that can be easily implemented in app’s are GPS locator, bar code scanner, GSM, Google maps .
For instance you can search through GPS the current location of nearest fashion store located, till when it is open and so on.
Social sharing should also be encoded in each app , and it improves social sharing and gathering and at the same time improves brand awareness. Social media and social sharing tools are more of a norm than luxury these days.
Notification trays also plays important role to increase brand awarded, offers and discounts. but sometimes it is proven irritating also.
Over to you !
It is sociable to see therefore many retailers trying out various ways to save their mobile app users happy but it wouldn’t be muddled to notice that they are still in the nascent stage following it comes to developing added features. We are still to see retailers using devotee technology in a pretension that shopping becomes fun and intuitive.
Do you think GPS locators and beacons are the best we can make a performance of in retail? If you approaching an app developer or have any attractive ideas re the subject, interest share your thoughts in the clarification knocked out.