Why Your Business Needs A Mobile CRM Strategy According To Present Demanding Needs

We all are aware that its 2018 , wherein the usage of mobile app has grown at tremendous stage . Business are also growing , and in order to cope up with the latest technology , they must necessarily have to adopt to latest changes in order to be ahead in the market .

This post is all about guiding you how a mobile CRM can benefit your business , and what should be the  mobile CRM strategy for adoption .

What Is Mobile CRM ?

A mobile custom relationship management tool is a mobile app development for mobile devices that facilitates employees and sales person of the business organisation to get the required data by way of mobile app or by way of web based browser through cloud CRM .

The best part of mobile CRM is it allows sales person to access real time data of customer while they are on the go in fields, thus meeting their demands , prospectus and more .

Mobile CRM Adoption Rates Measured

According to the research in late 2008 , more than 50 % of the enterprises and 40 % of the SME are using the CRM software application in their mobile . At the end of 2012 , Forbes reported that more than 110 CRM application are available in iOS store , and more than 47 application are present in Android store .

Later on in 2014 , it has been measured that mobile app traffic has surpassed the desktop version traffic and is continuously growing at tremendous rates .

Getting Started With Mobile CRM

Even before you decide of hiring a CRM software development company , your goals must be clear enough o choose what CRM software in needed to manage your workforce , and how they are going to benefit your employees . Some of the most common areas are highlighted below which can help you to address important things before launching a mobile CRM app , which is always proven beneficial after setting up your goal . For instance you need a CRM software app for managing your sales employees on the go , then you necessarily opt for Sales CRM together with mobile app .

Internal Guidance

Before launching the CRM , you must guide your workforce about the benefits of the CRM , how can that benefit their daily work schedule and more . At the same time you must also provide in house training on how to use the application in proper training programmes so that they can get familiar with the product .

Provide The Device

Its always proven beneficial to provide a device to your workforce with application preinstalled in it , as they feel more convenient of adapting a smartphone CRM on their official devices .

Mobile App Usability

Offering your employees all features in other which are often not at all needed by your workforce is an useless activity . Rather offer them with the limited features only that is required by them in their day to day access  . For instance , getting customer details , wiring daily mails and so on .


Mobile CRM is essential for every business to get the most out of the technology .  Winklix is also leading CRM software developer providing CRM software , SalesForce CRM implementation and more .


Importance Of End User Engagement In Software Development

This is the situation with every company . Your organisation decided to choose a software development company which suits your exact needs . You found the right vendor and provided them with all the relevant needs . You are fully aware about the software development will automate all thing in the organisation thereby easing the day to day workings of the company . But its the hard known fact that if you are not the end user of the product , then it is not your need which should be valued most . This is the practical situation with many organisation while providing the details SRS ( Software Requirement Specification ) with the software development company . So following the user centric approach , the outcome always comes like flower .

When To Engage End User

It has already been seen that how a poorly implement software which is not tailored according to end user need may abandoning a software or no longer use of product thereby decreasing the sales and overall working efficiency of the organisation . Choosing a mass vendor CRM like SaleForce consultant or improving the existing system is another side of coin , however preventing the user dissatisfaction is the most important past in software development . Lets quickly catch the process at which  end user participation is necessary to ensure project success :

Requirement Gathering

Whenever you are planning to adopt some new software system in your organisation , your goals must be crystal clear and you should be futuristic about what will be the overcome of the same . Considering these two factor will help you choose the product that best fits for your organisation . After all you are already aware about the outcome of the software you want as problems are already been exposed and solved .


It is not enough of getting the requirement and identifying the main problem only. You need to mandatory test the solution by test engineers as well as end user which facilitates them with the glimpse of the software making software friendly with end user . So before getting live , testing must be done by the organisation experts and end user and they found it something difficult they can tell their customer software development company to alter the same according to their own requirement .

Why Engage End User

Redeveloping a software by hiring some software development agency is very costly investment . But wait you are lucky as you can avoid these cost by engagement of the end user .because :
  • They know exactly where the problem is arising and share their knowledge of possible solution of the problem as they are aware about other software also , thereby eliminating assumption .
  • Since product should be both useful and user-friendly in the ladder of success , user comments and advice is most needed .
  • It is almost the case with every second user that they must have experience other software development solution which helps them to determine the pros and cons of the software , and it also helps you to create something unique in order to be better from the crowd .
  • End user get to know the module of the software that may not new working properly , and you must welcome the comments and suggestion of the end user so that you can actually avoid the problem while developing a software solution .

To Sum Up

While it is impossible to meet all the user needs , however keeping in mind the requirement of all the user ensures project success and improves efficiency of the organisation . Providing a product is not the only job of software development company but making it useful and user friendly is more important . So welcoming end user comments together with the end to end testing of the product is what we can say is important for any product delivery , in order to minimise waste and save money .

Factors That Need To Be Considered While Choosing Small Business CRM

Well we have got the bad news for you – choosing a right CRM specially for small business can be a confusing task .

When comparing in respect to of the impact of CRM on revenue growth , you would probably get the best decision output . Some of the factors are listed below considering which you will more likely to take more informed decision .

How Fast Your Team Will Adopt CRM

Most of the CRM initiative in the company fails as the company employees fails to adopt it . They may be don’t want to upgrade their existing technology or find a CRM solution a little tidy job . This all will result in CRM investment go down as your employees are actually not using it .

Again if you are thinking of forcefully implementing it in your organisation , it will result in none other than poor quality data , which will ultimately result in downgrade of business leads which you were expecting .

For this a CRM software should be easy enough to be understandable and easy to use as their everyday consumers software .

The best way to overcome with this challenge is :

Choose widely used CRM – Design and user experience attract user to use the CRM solution . If CRM solution is not easy , it will hamper your employee daily routine and familiarity .

Choose all in one CRM solution – Look for the tailor made solution that do the most of the task automatically . Right from sending automated email to easy follow ups , it should be done by the CRM rather than manual taking of process .

Total Cost Of CRM Ownership

Some of the biggest cost while implementing of CRM solution in any organisation is the total cost is not visible at once , but it will be shown up from time to time thus forcing you pay for the CRM and loosing your pockets . Apart from the license fees or one time investment of the CRM , there are actually two other important factors that need to be taken care of :

Cost Of Implementation 

The cost of implementation depends on the vendor you are choosing from . Vendors may be of two types , mass vendors who are providing ready to use CRM solution on monthly renewal basis on the basis of number of user , and secondly the vendors who are offering you custom CRM development solution  in which you have to pay a large amount all at once . Well both the CRM providers are well equipped with tools that helps you get started with setting up the system and start using it .

Cost Of Maintenance And Support

In order to keep the CRM upto date and keep in tailoring according to your needs , you need to necessarily hire a full time CRM system administrator which will cost twice the cost of the licence of the CRM on annual basis . While the custom CRM solution might lake a little lesser .

Scale : Will It be Scalable With You ?

It is another important factor and this factor should be taken care of . Suppose right now your organisation is dealing with only 2-3 staff . What if it scaled up to more than 10 staff . Will your CRM system will be able to provide viable solution at reasonable cost ? You must move forward with a CRM that is ready to scale up with you for the next 3-5 years . Your CRM must have the capability of allowing user to see specific data in CRM , should have advance reporting module with automation module that helps organisation to minimise the most cumbersome task and hard followups . Also your CRM should be flexible enough in case you want to integrate it with other IT systems .

Also Read : Quick Checklist for CRM Software Reliability

Clear Outcome – What Is Your Expectation ?

We are really surprised to know that most of the business organisation are ignoring this step . They choose the CRM vendor without even seeing the output of the CRM implementation practically .

Yes is a critical software which helps you to maintain sales and customer relationship , without which your company pillars will stand nowhere in the marketplace . Setting clear goals and targets is the key to success for any business organisation .

The more specific your goal is , the better decision you will be able to take which means a better outcome . Are you planning to expand your business . They you may be in need of more leads to be materialised in order to increase a win rate , which can be achieved by choosing the best CRM solution .

Choosing the best CRM software development company can yield your growth and return on investment .

Winklix is leading software development company providing SalesForce customisation , Sugar CRM customisation and custom CRM development solution .

Giving user an in app experience that they will love to us plays a critical part in user experience . Who does not want their app to be successful in long run , but for that you must focus on user retention and aids them in achieving life time value .

In order to give an amazing experience for your app to user , you need to focus on almost all areas , ie right from design , to customer specific choice , and adding great deal within the app . This post is all about how you can attract more user retention while user are actually using the app . Lets discuss some of the points in details :

Build a Way Of Least Resistance For User

User will no way resist in your app for longer in case they don’t find it convenient in respect of usability. So choice is yours whether you want to offer a complex app or an easy one with learning screening to .

Benefits Oriented App

Communicating the value of the app together with guiding user what actually your app is all about , what features your app is offering to user always proven to be useful .

Functional Oriental Onboarding 

When you are actually not demonstrating the benefits and highlighting the functionalities of app – about how and when it can be used and more . If the app has complex workflow , multiple sections and hidden unique functionalities then this method is most widely preferable .

Regardless of what has been stated above , the ultimate aim of any app is to make the user experience as easy as possible .

Minimise Sign Up Fields

Offering long forms and that to in mobile application is really a bad idea . User will no way want to fill if they find it lengthy . The best solution now a days a to facilitate user with a single sign in button with the help fo social media account .

Well some app might require some more information , but it should be addressed carefully . On the other hand if your fields are actually long , then you can offer the input on different screens rather than a single screen .

Follow “One Screen One Concept” Rule

Describing information on the single screen helps you to avoid any overloading of the app . This practise can be best seen in the AirBnB app the image of which has been attached below .

Give Feedback Quickly

Feedback plays a really important role for the user onboard . Always try to give a clear view of the error message falling which they are not able to complete the task . It can be used through animation , effects and more . The one point solution is stating the error clearly in the app for making it easier for user to understand

Use Animation Purposefully

Animations can be used at multiple stages , for instance for an eye catchy movement of the user while trying to draw attention for the progress happening in the app . Or you can also use the animation feature for the feedback as discussed above . But always to keep in mind , it should draw attention of user and must not irritate the user with overloaded animations

Test , Test & Test Again

Have you ever think of sending the app to client without testing . They will unexpectedly bark on you . Test is the most most most important part of app development process . We can categorise the testing process into three sections .

The very first being testing the mobile application is before actually releasing the actual app in the market for the user . You must offer the beta version of the mobile application to be used by your known colleagues to get the pros and cons of the app before the final release . It could take usually 7 days to overcome with all the challenges depending on the size of the application after which your app will be baked for the final role out .

Secondly you can after launching the app in the market  should analyse the app , reviews and feedback for 4 weeks . Is app functioning properly ? Is app not crashing anywhere ? Is app able to fulfil user goals ? These all are the points that need to be taken care of .

The last one being Long term testing of the app after 1 month on regular basis and improving it and adding some additional features as per the requirement of the user .


Onboarding experience need to be takes care of in case you want to increase the overall experience of user retention . Retention rates maintenance is one of the biggest challenge for mobile app development company . True mobile success ratio can only be measured when user are actually loving to use your app . Following the points above , you might be able to offer highly effective Onboarding process .

Winklix is full custom mobile app development company  . We use our agile strategy for developmental process that gives you full control and scope , reduces your risk of failure and provide you with innovative technique and development procedure to deliver you awesome app . Start a conversation today to kick start your project asap .

How Much Does An App And Website Like NetFlix Or Youtube Cost

What Is NetFlix ?

Gone are those occasions when you really need to sit tight for the TV arrangement to come and watch at the predefined time . NetFlix offers you membership to sit in front of the TV indicates , motion pictures and more on different stage by charging you on month to month premise . You can even observe the film on lease by in app buys from NetFlix .

NetFlix has dynamic client of around 86 million worldwide of which 47 millions are available in USA . NetFlix offers Android and iOS and web stage to achieve greatest number of clients free of cost , expect the charge for in app buys .

Winklix is driving programming development organization giving master answer for excitement app development for media and media outlet internationally .

Key Features Of NetFlix App

Client can without much of a stretch buy in for the month to month membership and can begin seeing TV demonstrates and Movies , rehashed broadcast from whenever and anyplace .

Client likewise have the adaptability to watch crosswise over various stage . For example they are watching the show in iPhone , they can in a flash change to web form and can begin seeing from their .

That not all , NetFlix likewise offers client to get a multi month membership free of cost which permits boundless shows and recordings .

Variables That Decide Cost Of NetFlix Or YouTube Like App

App Design

Configuration assumes an imperative part which choosing the cost of the app like NetFlix . The best planning rule is know to be basic and standard outline with straightforward convenience .Designing included wireframe , psd outline and last app outline . The app and web architecture of app like NetFlix would take around 3 weeks and consequently the cost for planning of app would be close about $ 5000 and for site $ 4000 .

App Features

The significant cost of building an application like NetFlix is live spilling fetched . NetFlix is none other than a major database administration app which offers sparing of video in database , alongside the live spilling of any video on the off chance that required .

The simple first and most vital element is month to month membership include , in which designer need to keep the reputation of the month to month membership alongside auto end of record in the event that they would prefer not to proceed for the following month . It more often than not take 2 weeks to build up this component .

Furthermore when discussing video’s , it might contain distinctive renditions of recordings like ordinary , HD , ultra HD and more . Getting to the video according to quality based on membership highlight would take around an additional 2 weeks .

Another highlights like installment passage reconciliation , overseeing client information , transferring of video from backend , live spilling of app , CMS framework could take around two months .

Aside from this the real segment of the financial specialists cost is contributed on the server , this sort of application for the most part requires a devoted server which draws close to about $ 300 every month as the underlying stage .

So the app includes in the event that you are wanting to have correct like Netflix would take around 12 weeks and the costing would be some place around $ 20000 .

App Platform

Another costing factor is number of various stage you need to reach , ie Android , iOS or Website or at the same time . Normally cost composed above is for a solitary stage , it will typically gets twofold based on number of stage you need to center around. The more number of stage you center , more changes to achieve more number of clients .

The cost might be minimal less expensive in the event that you need to offer a Hybrid app to your client , rather than local one .

Read : What is Hybrid And Native App ?


Testing of application crosswise over various stage would draw in time as is the charges. Taking off of application to the market without a decent testing will put every one of your endeavors into veins . Testing relying upon the app would take around 3 weeks with extra cost of $ 2000 .


The app like NetFlix according to the above highlights would take around 15 weeks for the finish with around $ 27000 in just for the total development for a solitary stage . The cost may increment or lessening based on highlights and expansion functionalities as required .

Winklix is app development company  have mastery in media and stimulation app development . Get in touch with us presently to get your app development by us .

How Mobile App Development Trend Is Growing In Digital Marketing

We all have been experiencing the new era of mobile app technologies which is growing with the help of increase in number of smartphones users . According to the recent reports , almost 80 % of the user traffic is coming from the mobile app now , and that will continue to rise more in forthcoming years . Custom mobile app development is doing a good job in framing marketing strategies . Now with the help of mobile app , you can actually extract the data in case you are planning for a long term marketing campaign strategy .

Acquiring Data Through Mobile Apps For Planning Long Term Digital Marketing Strategy

With the use of mobile apps , its been very easy to acquire data of the customer for both sales and digital marketing trends . You will be able to access their contact list , would be able to know their preferences , buying behaviour and more . These data is not proven beneficial for one time use only , but it will act as a long term asset for you which keeps on helping you from time to time . Since apps are now one of our mandatory part of life , we could not loose this opportunity and offer apps that follows customer everywhere .

Reaching User At Large

Custom mobile app development is usually terms as a one time investment which helps to you grow your business to next level . Business across the world can facilitate user to download their app with just a simple and short quick link . With the help of mobile apps , business can reach mass level of customer and can engage the customer through various modes , instead of customer searching for their brands individually . The another big advantage being your app can be accessed globally and non limiting your bricks shops to be accessed from one specified place only .

World Is Just A Tap Away With Mobile App

The mobile apps has simplified our life , making it more easy and convince and that’s all is possible just because of technological advancement in mobile apps . In todays world , GPS is used to get the direction ,  social media and chatting apps are used to connect with family and friends all over the world and that’s so free of cost , we can shop online through app without even actually visiting the physical store . Moreover we can book taxi service from home , view live streaming of the television , can order food online and last but not the least can download good games for time pass . Therefore before making any app for your business , always try to fill them with the features which can become the user daily life part .

Power Unlocked With Push Notification

Familiar with a ping of different apps on the top of your phone , often know as notification . In technical terms it is known as push notification . Push notifications plays a important role in case you want to give important update or new features update to the users . Business are actually using this to introduce their new products , give user offers and discounts and more . It is quite obvious that you will surely like to use this feature in the app to highest your update which user often ignores while using app . But wait… you need to smartly plant this push notification in the app , else either user will uninstall your app or get your notification muted .

Give Sign Up Feature And Enhanced User Experience

It’s not worthwhile to offer an app to the user without the sign up feature . You can simplify the process and limit the filed in the sign up , but you need to necessarily work on this feature to make your app useful. If you are not encouraging user to sing up on app , all your efforts will go into vain . You should design the apps in such a way that it offers easy sign up process and highly enhanced user experience . Moreover your apps need to be compatible with all smartphone screens , so you should get both Android and iOS app developed for your business to reach huge number of customers .


Smartphones has changed our lives completely . At Winklix as a leading mobile app development company  , we are full equipped with application development team . We are dedicated towards designing and development of mobile apps that user will make the part of their daily life .

The Need Of CRM In Hotel Industry

Customer satisfaction is a pillar to success for any business organisation . It’s important to manage a good customer relationship along with the quality of work you were providing. This is specially true which it comes to the case of hotel , tourism and transport industries . None of the business can survive without customer .

Customer Relationship Management ( CRM ) in hotel industry not only facilitates in pertaining the customer data but also helps in maintaining a strong tie up with the customer by way of offering them timely discount , regular updates and more .

CRM is multi dimensional approach which supports sales , marketing , and service process within the organisation , at the same time cutting down of time and saving of money .

Customer Service In Hotel Industry

When it comes to hotel industry , the core customer service like pricing , quality and delivery is not all that matters , it is also ease of usability , flexibility in option and a problem solving approach that makes a huge difference . By offering the service you can actually be at the edge over other thereby increasing customer trust and value towards its services .

No matter whether your Hotel is bog or small , a CRM software is necessity for any hotel industry dealing in with customer to excel in field of customer expectation as well as service .

Advantages Of CRM For Hotel Industry

Database At Single Place

A CRM database is stored in single place , and if there is any update it will be automatically updated in the same database . These centralised database approach helps quick identification of data of customer and helps them in serving with all the needs as required thus acting as a problem solver .

Enhancement of Sales Productivity Of Department 

You should be thankful to CRM for performing the automated task like sending automated email for discounts and offers thus attracting customer together with generating of reports on the basis of past history . Now with technological advancement a CRM system access in mobile industry allows sales team to ready access to customer preferences right from their mobile devices .

Customer Retention 

While competition and product dissatisfaction account for only 9 % and 14 % of customer loose , 69 % of the customer don’t prefer to come back due to lack of personal bond in the hotel .


The most valuable advantage of CRM software is it is customisable according to the needs . For instance a CRM software for hotel industry can be customise according to custom needs of the targeted audience . Some of the audience may prefer the pricing issue , while the other some may prefer luxury features . What matters to the overall experience of the consumer .

Increase Referrals 

While the sole aim of CRM is customer satisfaction , it increase customer based oil referrals as you will be able to gather a genuine rating and reviews which in turn helps you to build solid company reputation and trust .

Better Customer Support

CRM system is build to manage fast and reliable software system which can be easily accessed by clients over phone , chat , e-mail and more . But always keep in mind a CRM system will not work if it has customised according to the needs of your hotel organisation .

Helps To Manage HouseKeeping Department

A CRM software facilitates managing the housekeeping department to assign task across all department of the hotel . By a CRM software along with the mobile app for CRM a attendant and supervisor will be able to get automatic notification regarding the job that needs to be completed and once done can be reported directly to the admin . Hotel management can keep the track records of maintenance and services performance , daily task allotment , performance report and more .

Helps Manage Complain And Glitch

A CRM system also helps to manage complain raised by any customer in case of any mis happening happen . Glitch solving will be notified to higher management and the staff also hotel management can put their best efforts in solving the same . Customer can easily raise the concern via a mobile app within their room to raise any complain . Once solved , hotel can keep a track record of the customer for their future reference .

Hotel Maintenance

A CRM software helps manage across all department . Management can view the process going on along with the track records of all department .

So in case you are looking for CRM software development for hotel industry , Winklix is leading software development agency having expertise across various domain .