Giving user an in app experience that they will love to us plays a critical part in user experience . Who does not want their app to be successful in long run , but for that you must focus on user retention and aids them in achieving life time value .
In order to give an amazing experience for your app to user , you need to focus on almost all areas , ie right from design , to customer specific choice , and adding great deal within the app . This post is all about how you can attract more user retention while user are actually using the app . Lets discuss some of the points in details :
Build a Way Of Least Resistance For User
User will no way resist in your app for longer in case they don’t find it convenient in respect of usability. So choice is yours whether you want to offer a complex app or an easy one with learning screening to .
Benefits Oriented App
Communicating the value of the app together with guiding user what actually your app is all about , what features your app is offering to user always proven to be useful .
Functional Oriental Onboarding
When you are actually not demonstrating the benefits and highlighting the functionalities of app – about how and when it can be used and more . If the app has complex workflow , multiple sections and hidden unique functionalities then this method is most widely preferable .
Regardless of what has been stated above , the ultimate aim of any app is to make the user experience as easy as possible .
Minimise Sign Up Fields
Offering long forms and that to in mobile application is really a bad idea . User will no way want to fill if they find it lengthy . The best solution now a days a to facilitate user with a single sign in button with the help fo social media account .
Well some app might require some more information , but it should be addressed carefully . On the other hand if your fields are actually long , then you can offer the input on different screens rather than a single screen .
Follow “One Screen One Concept” Rule
Describing information on the single screen helps you to avoid any overloading of the app . This practise can be best seen in the AirBnB app the image of which has been attached below .
Give Feedback Quickly
Feedback plays a really important role for the user onboard . Always try to give a clear view of the error message falling which they are not able to complete the task . It can be used through animation , effects and more . The one point solution is stating the error clearly in the app for making it easier for user to understand
Use Animation Purposefully
Animations can be used at multiple stages , for instance for an eye catchy movement of the user while trying to draw attention for the progress happening in the app . Or you can also use the animation feature for the feedback as discussed above . But always to keep in mind , it should draw attention of user and must not irritate the user with overloaded animations
Test , Test & Test Again
Have you ever think of sending the app to client without testing . They will unexpectedly bark on you . Test is the most most most important part of app development process . We can categorise the testing process into three sections .
The very first being testing the mobile application is before actually releasing the actual app in the market for the user . You must offer the beta version of the mobile application to be used by your known colleagues to get the pros and cons of the app before the final release . It could take usually 7 days to overcome with all the challenges depending on the size of the application after which your app will be baked for the final role out .
Secondly you can after launching the app in the market should analyse the app , reviews and feedback for 4 weeks . Is app functioning properly ? Is app not crashing anywhere ? Is app able to fulfil user goals ? These all are the points that need to be taken care of .
The last one being Long term testing of the app after 1 month on regular basis and improving it and adding some additional features as per the requirement of the user .
Onboarding experience need to be takes care of in case you want to increase the overall experience of user retention . Retention rates maintenance is one of the biggest challenge for mobile app development company . True mobile success ratio can only be measured when user are actually loving to use your app . Following the points above , you might be able to offer highly effective Onboarding process .
Winklix is full custom mobile app development company . We use our agile strategy for developmental process that gives you full control and scope , reduces your risk of failure and provide you with innovative technique and development procedure to deliver you awesome app . Start a conversation today to kick start your project asap .