HOW MUCH YOUR APP CAN MAKE?

There are millions of apps in the market. These millions of app generate billions of dollars in today’s times. App development companies generally have a decent idea about which type of app can make how much money. It may happen that the apps which you believe that they will earn you lots of money are not generating any revenues. There are certain kinds of app that generates no revenue at all while some type can earn you huge amount of money. Let us look at all the factors that contribute towards an app generating revenues for you?

App market on boom!

There has been a huge increment in the number of smartphone users in the recent times. According to statistics more than 80% of the demography has smartphones today. This gives a huge market for the apps to earn the money. There are many entrepreneurs and businesses that are looking forward to catch this money rush.

Whenever a person is novice and are relatively new to the world of mobile applications, there you could have multiple thoughts about the profits your app will generate. If you have an awesome idea, we will help you to turn that idea into reality. Contact us and we will help you in turning your app idea into reality. We, at Winklix have experts that will assist you in determining all the benefits and the amount your app will generate.

Which app development platform generates the most revenue? 

Mostly the world revolves around two app platform i.e. android and iOS. These two market share 99% of the world’s app market. This is the first thing that you need to choose before thinking about anything else. Both the platforms are entirely different from each other and offer different revenue options. Let’s  look both the platforms very closely.

The Apple iOS platform is the king in the platforms. It generates huge amount of revenue probably because of the fact that apps are much costlier in the apple’s app store. Android also provides good revenues however less than that of iOS but it has a huge market bigger than that of iOS.

There are certain platforms that have gone down sharply and investing money in developing app on these platforms is not a good idea. Gone are the times of Window platforms and Blackberry OS platforms. Less than 1 percent combined of both Blackberry and Window OS platforms have a market share. So due to this very less share of market, it is not advisable to generate apps for these platforms. However if your app gets very successful then you can look forward to moving in your app to other platforms.

Apps generate which type of revenue?

There is no hidden fact about the app revenue generation. On an average the net revenue of the app is $180 billion in 2017 which is $80 billion more than the 2016.  It is predicted that there will be rise of 18% between 2018 and 2020. So there is very huge scope and market for the app revenue generations in the future years.

The most important and most grossing apps in the market are the gaming apps. These apps generate most revenue. There are games like Clash of Clans and Subway surfers that make billions of money annually. In iOS most of the money is made by buying the apps, but in android, the apps the available for free. In android, the most revenue is generated through the in-app purchases. You can choose the ecommerce apps as well because these types of apps also generate lot of money. So there are options available you are looking for apps other than the gaming apps.

Subscription apps can also generate lot of revenues

One of the best examples of the subscription app that can generate huge amount of revenue is the Tinder app. It has more than 1 million member who pay for availing the features of the app. Tinder is available for free but generates the revenue by offering features like unlimited swipes, passport add-on, and boosts feature which will enhance your chances of getting matched to someone else’s profile. So, there is a huge potential in these subscription apps as well.

The main source of income in these types of apps is through subscriptions. There are apps like video streaming apps, and songs app which charge you a free to have unlimited access to the content. Apps which provide VPN services are also having a good time as far as the revenue is considered.

Scope of smart TV apps

There has been shift of trends as far as the TVs are concerned. TVs have smart TV offering option of the apps. So the market is going to rise in future as far as TV apps are concerned. So if you have a good idea you can look forward to invest in these types of apps. You can offer apps for playing the video and experiencing social media on the internet. It can give you big bucks as people are really investing a lot in these apps.

This is certainly one of the biggest things to look forward to in the future. The market keeps on rising with each passing year. If you are looking to get your app built and turn your idea into reality, then Winklix  is the best app development company for who offers services in all sorts of platforms.

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HOW TO REVIEW YOUR APP?

Very few things separate a good app from an app without which you cannot live without. The reviews and rating are the ultimate factors that are responsible for the development of an app. It is the process of continuous evolution of the app. If you want to continuously progress with your app, then you have to provide an option for the users to give their feedback. These feedbacks are the ultimate criteria and factors that are responsible for the growth of your app.

Get to know more from the tech community

In this technology enabled world, it is critical to have the advice to the tech people and see what others are doing and thinking about the app. First have their perspective about the app, and then only go for creating the app. The tech community can give you loads of advices which can help you to build the app. They have the technical knowledge of the app. That is why it is vital to have their perspective about the app. Reach out for the technical communities to get help about the technicalities of the app. This will guide you toward all the pros and cons of the app.

Use the social platform

The social platform is a very nice way of understanding about what the user thinks about the app. Create pages dedicated about your app where people can give reviews and suggestions about your app. These reviews are very beneficial to improve your app. Ask questions to the users about the product, poll questions which will give you an idea what people like in your app and what they do not like in your app.  Social platforms are very powerful if used correctly, they can progressively help you in guiding your app to success.

Forums are useful

If you want to provide a platform for the users to give the reviews then forums are great option. Use forums to take review from the users about the product. You can ask them to give their phone numbers and leave the queries along with the issues they are experiencing. This will help you to understand the app from the user’s perspective and you can assist the users in resolving their issues.

Create a beta test team

Create a beta test team to test the features of your app. As these users will have some technical knowledge about the app, it will be a big plus for your app. The group can be created by creating a forum on the local forum where a number of users will be seeing the banners about you making a beta team. You can offer something to them in return of testing your app. This will help you to check your app before getting launched. This is a very nice way to get the reviews about your app.

Provide In-app reviews

One of the best ways to allow users to provide review is that you have to provide in-app reviews which will allow you to understand what the users think about the app. What they think that must be improved in the app to make it good and how can you provide features that will attract and retain the users. You can use the contact us button in your app to help the users to reach out to you in case they are experiencing any problems.

Make the whole process fun so that people are more involved in providing the app reviews. This set of people will give you the most accurate and profound results. The in-app review option pops out in between of the app will ask the users to give the reviews about your app.

Make the whole process fun

As we all are aware that the people don’t have enough time to write length reviews about you app. So make sure that you spice up the whole process and make it fun. This will make the whole process very interactive and will assist in getting more reviews. Try to do the maximum work of the users by asking the multiple choice questions etc. This will help the users to not spend much time on writing the reviews.

What can you do with the feedback?

The last step is about the fact that what can you do with the feedback. It is very essential to process all the feedback and comments about the app. The feedback must be taken into considerations and improvements must be made to make good feedbacks in the future. Feedbacks are all about improving the app. This is a recursive process. It helps us to make the improvements in the apps.

We, at Winklix  understand the importance of reviews and take these reviews very seriously. We put the reviews in implementation and delivers quality services. So in case you are looking for mobile app development company , you can right away contact us .

APP STORE VS. GOOGLE PLAY

Planning to develop an app? Then probably you are searching for mobile app development company ! The first and foremost thing to ponder is whether you want to use iOS or android platform to develop your app. Both are huge competitors of each other and share a 99.5% of the mobile app market. So what makes them such a big competitor of each other? Let’s try to figure out!

Android and iOS both have their pros and cons but the most important factor to consider is that which platform supports more app buys as generating revenue is the biggest goal. According to a study, iPhone app makes 75% more revenue than the android apps but the Google Play market is much more than the Apple’s App Store. Another think to contemplate is about the question- why do iPhone users spend more on apps than android users?

Device engagement and demographics

 

First of all, let’s talk about device engagement. Device engagement refers to the amount of time users gives to the device. According to a report, an iPhone user spends 26 more minutes than android users. The most imperative factor towards choosing android phone over an iPhone is the price factor. Android phone are available at a much lower cost with a huge number of variety. Due to this, android has a huge market offering different engagement levels. IPhone users also spend more time on the e-commerce as compared to the android users.

Various studies have shown that less the price of hardware, less the time is spend on phones and apps. There is a general belief that people who buy low cost android phones are not looking to get much out of their phone where high end android users and IPhone users tend to spend more on the apps and mobiles. It has also been observed that most of the android phone users are from the developing nations. This has not contributed app purchases as the demography in the developing countries does not use credit cards much.

Most of the IPhone users have a very good salary. It has been noticed that the IPhone users have more device engagement which means that they are looking to extract the most out of their apps. So they are more likely to spend on the app to experience more of their apps. IPhone users make the most out of their apps and phones.

Some Statistics

 

According to a report, 72% people use android while 27.5% use iOS. This makes up to 99.5% of the total market share. The share of men using the IPhone is slightly better than the females. The android phones are mostly used by the people of age between 25 to 60 years while most of the iPhone is used by the people of age 60+.

Brand loyalty is seen as app loyalty

 

IPhone users are more loyal to their brand as compared with the android users. The reason behind more use of IPhone is because of the brand loyalty. Around 92% of the IPhone users say that they are more likely to buy another Apple product which is 6% more than last year. However, only 77% of the android smartphone users say that they will return back to android. So brand loyalty plays a huge role in choosing IPhone and android phones. People trust the brand so they trust the brand app as well. So people are more likely to use the Apple’s app store due to loyalty.

Pricing of app: Which user spend more on apps?

 

High expensive cost of the apps is mainly responsible for the revenue of iOS apps. While some apps are available for free on android, they are paid on iOS. According to a report, the pricing of the android apps is even less than the half of the price of iOS apps.

Change is in the air

 

Chang can be felt in the marketplace. The number of paid apps in the iOS app store has reduced a bit and the number of paid apps in the Google play store has increased due to streamlined buying process. This has resulted in more revenue generated from android apps as compared to last year.

The gap keeps on narrowing

 

As we have already observed that previously the IPhone users tend to spend more than android but now the trend is changing, the gap keep on getting narrow. Both iOS and android are coming to equal plane. In the future, it will be interesting to see which app market goes ahead.

Major Differences between iOS apps and android apps

  • IOS users have more salary income
  • Google play store has more free apps
  • The price of Apple app store is much more than the android app store
  • IPhone users are more loyal to the brand
  • IPhone users spend more time on the apps
  • Apple apps make more money
  • IPhone users download more apps
  • IPhone apps take more time to develop
  • The frequency of maintenance check of android phone is much more due of so many different devices
 
So in case you are looking for android app developer , or iPhone app development company , you can contact us , the leading software development company situated in heart of India .

CONQUERING REACTIVESWIFT: PRIMITIVES

Winklix is an app development company that does most of their iOS development using Reactive Swift. There are two approaches of solving a problem in swift. First one is the imperative way and second one is the functional reactive way. Reactive Swift is taking leaps and bounds in today’s world. It is getting more and more prevalent with each passing day. Let us try to understand what is all the fuzz about?

 

Basic building blocks of Reactive Swift

One of the best ways to manage the complexity of user interface is through reactive programming. Reactive Swift creators were focused to creating a language which is declarative, composable and flexible. The paramount feature of the Reactive Swift is that it is an amalgamation of streams, transformation and bindings. Streams are a very familiar data structure through which you can send anything. It is decisive to listen for the stuff, otherwise you may miss it. Using the transformation, you can basically map one type of array into another type of required array. Binding is a third ingredient of Reactive Swift. Through bindings, you can bind the stuffs to things.

Reactive Swift has a very basic building block structure given below which will assist you to write code in functional reactive way. These key building blocks are categorized in the following way.

Source

Our main focus is on the rapid changes over time rather than a particular state in time. These all primitive blocks are categorized under the Source category in reactive programming. Source comprises of Event, Signal, Signal Producer and Action. These key building blocks are accountable for the proliferation and occurrence of the changes in time.

  1. Event

An Event is the occurrence of something. Events are the centrepiece of communication. An Event might be occurrence of an error, press of a button or receive of any information from an API. Events are of following four types

  • Value: This event offers a value from the source.
  • Failed: This event means that an error has occurred before the completion of a signal.
  • Completed: This event means that the signal has completed successfully and no more signals will be sent from the source.
  • Interrupted: This event means that the signal has been interrupted because of the cancellation. This means that the operation was neither successful nor unsuccessful.
  1. Signal

Signals represent event streams that are in progress like user input, notifications etc. When the user gets the data, events are sent through signals. This is pushed out to all the observers due to which all observers can view the events at same time.

  1. Signal Producer

Signal Producer creates signals and represents tasks and operations like network requests etc. Signal Produces is considered to be cold as it needs to be initiated while Signal is considered as warm because it does not need to be initiated.

  1. Action

Actions are responsible for doing work when executed with an input like click of a button. It generates output values like zero while execution. Actions can also be disabled on property which will disable any controls associated with the action.

  1. Property

Property is used to store a value. If there is any change in the value, it automatically notifies. The current value can be accessed from the value getter. The current value is send by the producer getter through signal producer.

Consumer

The basic blocks in this category listens and perform according to the events generated and sent by source primitives. Consumer category has two sub-categories.

  1. Observer

It captures the work that needs to be performed in reply of the emitted events from the source. An observer takes event as an input.

  1. Mutable Property

Just like Property, it is also used to store the value. But it is different from the property as it can be muted directly. It has the ability to update its value according to the values received by signal.

Operators

 

Operators are the functions that transform signal and signal producer. These are composable primitives that work with event streams. These operators can be used for transformation, performing side-effects, flatten, combine etc.

Scope

These primitives are used for determining the interaction time between the consumer and source. It has the following two sub categories

  1. Disposable 

Disposable enables the user to manage the memory and cancellation of signal. When we start the signal Producer, we get a disposable which can be used to cancel the started work.

  1. Lifetime

It determines the longevity of an object like we want to observe a notification till the UI component is on the screen.  

The Flow

The complete flow of how the primitives complete the job is explained below

Step 1: Defining a Signal

let signal: Signal<String?, NoError>

Step 2: Transforming a Signal

As we can see that in the first step, we get an optional string. Then we need to transform the nil string to empty string and transform it one more time to give Boolean values. We have used skipNil to ignore nil strings here

let transformedSignal = signal

.map { text in

text ?? “”  

}.map { text in

text.characters.count > 10

}

Step 3: Observing Signal

We observed that the setting isEnabled on the screen. We will start observing the transformed signal via observe primitive.

let observer =

Signal<Bool, NoError>.Observer(value: { value in

button.isEnabled = value

})

let disposable = transformedSignal.observe(observer)

Step 4: Stop observing a signal

Observe primitive returns a instance which can be used to stop signal observing

disposable.dispose()

Conclusion

This is how the different basic building blocks or primitives are used to write code in a functional reactive way. Winklix is iPhone app development company who create app that get’s featured in App Store . In case you are willing to have your app developed by us , you can contact us .

HOW BLOCKCHAIN IS OPTIMIZING INVESTMENT BANKING COSTS

 

Blockchain technology in investing banking

 

Data storage is one of the most essential components of banks. Database plays a very key role in the proper functioning of the investing banks. Banks need database to store the valuable information of the customers which is needed by them to provide valuable services like transactions to the customers.

Banks database are huge and multiple due to which managing the database of the banks regarding people information is not an easy task. It can be really troublesome and hectic task. The database must be really secure and protective because it store very confidential and private information and any disclosure of customer’s information can create lot of troubles.

Blockchain technology is the answer to all the above problems. It ensures that the transactions are smooth and database are secured and protected. This highly secured access system help in better management of the bank activities and tasks. It provides one platform to access the required data.

According to a report, Blockchain has really cut down the banking cost making them more profitable and saving the cost by up to 30%. It has completely revolutionized the way investing banking is done. The Blockchain investments will increase from $75 million in 2015 to an overwhelming $400 million in 2020.Due to this revolution; different parts of bank databases are connected together which has made the whole banking process very convenient and cost-effective.

Reporting costs are much lower and transparency in data optimization is ensured

 

One of the best features of Blockchain in banks is that it provides a very level of transparency in the financial reports. As we all know that Blockchain is the only source of information, so same information is shared to the authorities, customers and clients at the same time. Due to this unique and one access, tremendous amount of transparency is there in the financial reports.

This is the reason why the verification of the data is much convenient and simple with the help of Blockchain. That is exactly how the banks are able to generate huge amount of reports without much investing on the collection and gathering of the customer’s data.

Reduced Processing cost and enhanced operations efficiency

 

It is important to note that the Blockchain provides a centralized way of storing the information. Information related to the customer and connection with the client is available from a single source. Multiple branches of the bank can use the single source to obtain the information. This reduces lot of operational cost which improves the efficiency level of bank.

As the database is centralized, processing costs are reduced as very less effort is required to access the information. Due to this Blockchain, the digital identity of an individual can be managed efficiently. This is how Blockchain is having a tremendous impact on the banking cost.

Compliance costs are highly reduced

 

In the older days, it was quite cumbersome for the banks to communicate the information of the customers to the counterparties. It was a very difficult task and huge amount of revenue needs to be spent on it. To make it possible, banks have to audit the information again and again to ensure the compliancy.

But with the coming of the Blockchain in the banking investing system, it has makes this task a lot easier. A centralized database is sufficient to audit the transactions. You don’t have to do audit again and again so lot of time is saved. It has brought transparency in the system which has resulted in the building of trust among people and due to this transparency; the whole process is visible to all the authorities. This has reduced the compliance cost by 50%.

The other benefits of how Blockchain affecting investment banking costs

 

Banking system requires a lot of functions to be performed like investigations, clearance, trade support, settlement, clearance etc. To get these functions performed, it is required that the right information is available at the right time because the banks have to analyse, gather and confirm the data before taking any decisions. That is the how why Blockchain database system has made the functioning of the bank so smooth and convenient. In the future, this Blockchain technology is going to rule the banking world as it has made transactions secure and augmented the efficiency. Blockchain has truly optimised the investment banking costs.

In case you are looking for Blockchain app development company , you can contact us to develop your next big thing . Winklix.com is leader in providing software solution worldwide

APPLICANT TRACKING SYSTEM: CHOOSING A TALENT TECH STACK FOR 2018

The IT revolution in this 21st century is bringing an awesome change in the way businesses are done. For a successful business, it is crucial to have highly qualified and potent team. Hiring a compelling team can be a bit tricky process. There are thousands of talent acquisition tools available in the market. As there are so many alternatives it is essential to pick the right ones.

Every organization follows a strategy and process to choose the best talent stack. The hiring process depends upon the factors like the size of your company, your business working area and the qualities that you look for in potential hires. To make your research convenient, we are sharing our approaches and procedures that will assist you to hire the most suitable candidates according to your business needs.

What are ATS?

ATS stands for applicant tracking system. These are the software that is used for the handling the electronic requirement needs. These are very similar to customer relationship management (CRM) system but are used for tracking the application of the applicants. It handles all the recruitment process and assist in determining the best fit candidate for your company.

Why do companies use applicant tracking system and how these software work?

Using the software saves paper and helps in proper management of the applications. Handling thousands of applications without the use of this software can be really hectic task. It may happen that the employee accidently deletes the email which contains the resume of the applicant. This applicant tracking software assists in dealing with all these problems. It makes the communication between the recruiter and the applicant very opportune.

When an applicant submits his resume through the ATS, it generates an entry in the database and stores your resume. The recruiter searches the database by entering the skills and the experience needed for the job profile. It may happen that you may have uploaded the resume long time ago, but as your resume is stored in the database, you may get a call later. ATS systems make the entire recruiting process very streamlined. After the call letter is sent to the candidate, proper communication is maintained with the help of this system.

Perks of having an applicant tracking system

The benefits of an applicant tracking system are limitless. Let us look at some of the perks of having an applicant tracking system

  • Applicant tracking system has inbuilt data mining system to search the right candidates from the big databases.
  • Assists in convenient hiring process of the candidates.
  • This software work on the cloud. So it saves a huge amount of cost and can be accessed from anytime and anywhere.
  • Provision for storing resume in the databases. These databases are huge and can be sorted according to the requirement.
  • Provides convenient medium to communicate and connect with the candidates.
 

ATS: Friend or foe?

Hiring a candidate has never been so easier. This system has completely changed the hiring process and has made it streamlined. To have face to face interviews with the recruiters, it is important to have you resume prepared in such a way that when the algorithm searches for appropriate candidates, your resume shows up. It must have important keywords because the search includes these keywords to search the resume. Applicant tracking system has been established itself as a friend rather than foe. It is helping millions of applicant to get hired and companies to hire the candidates.

Greenhouse Applicant Tracking System 

There are numerous applicants tracking software available in the market right now like Bullhorn, Lever, Analec, Jobvite, ClientManager etc. Greenhouse stands out among the different ATS (Applicant Tracking System) available. The best feature about the Greenhouse applicant tracking system is that its customer support, accounts, data migration tools are very trustworthy and manageable. Their 24*7 customer support provides the best solutions to any queries you have regarding the Greenhouse tracking System. It is quite convenient to use this applicant tracking system as it has a very clean and user-friendly user interface.

Various other Job Boards

Glassdoor, LinkedIn, Indeed, AngelList are various job board present in today’s time. Greenhouse helps in posting the job post on Glassdoor and Indeed for free. That is exactly the reason why we love Greenhouse. As we all are mighty aware that these sites has huge amount of traffic which adds value to our job postings. Winklix receives the most applications from Indeed, Glassdoor, LinkedIn and AngelList.

LinkedIn have been giving a very positive feedback and response providing very talented and most suitable candidates for the job. We might utilize the paid version of these sites for better acquisition of the candidates. Indeed is a very popular platform that has been used widely by many organizations to hire the best candidates according to the respective job profile.