Winklix has built many award winning apps that gets featured in the App Store and helped many clients in turning their dream app idea into reality. We take time to think about the questions that need to be answer before building an app like how much time it will take to build an app, how much it will cost  and keeping in mind the possible reasons of startups failure and how can we help our client to overcome with the same. Let’s look at the few questions start-ups need to necessarily answer before building an app from the app development company.

How do I protect my app idea?


Do you have a great idea? You clearly don’t want your idea to get accessed by other person because if he does get your idea, he may ran away with your part of food even before you start developing it . This will help him to generate lots of revenue making his app successful. Winklix signs a Non-Disclosure agreement (NDA) with the client to help him prevent his app idea. NDA makes sure that your data is secured and privacy is there.Secondly we always welcome new ideas and accept it as a challenge to overcome on the same. Our team are greedy to develop something awesome that is loved by the user .

For more detail information and benefits , refer to our article Android App Vs iOS App .

For which platform should I develop an app?

Choosing the right platform can be a difficult task. According to a study android users spend less time on an app as compared to iOS users. People who use iOS tends more to buy an app as compared to android users. So iOS app earns more money as compared to android users. However, android platform is much more popular than the iOS users. So it totally depends on your business to decide for which platform you want to develop an app?

How much an app will cost?


The cost of an app depends on what and how many feature does your app has? It also depends upon who is developing your app; whether it is a multinational company or a start-up. MNC companies charge relatively higher than the start-ups. We, at Winklix charge affordable fees and thereby delivering you the product desired by you . Choosing us simply means developing your app from the app development company that values for money. You can get a free quotation and advice from us by contacting us .

How much time it will take to build an app?


Development of an app requires lot of stages of development like strategy planning, designing, development testing etc. The time an app takes to develop depends on the app you want to build. If the app is small, it will take two weeks , if the app is big it will take around 3-4 months to complete or more . It totally depends on the type of application required by you .

How do I raise money for my App?


Before starting a venture it is important to gather some funds to develop your app. You can ask the investors to invest money for developing your app. It is very important to build trust among the investors that you are serious about your venture. This can be done by investing some of your money along with the investor’s money. If you are based in US , lots of startup funding sites are available .

How to prevent app from failure?


To prevent the app from failure, it is important to understand that an app is not just an app, it is a business. We, at Winklix clearly understand this and we work together to help the clients to develop their app. We have dedicated team who is focussed to delivering successful app. We have a team of business development manager , project manager , designer and developer who has expertise knowledge in their field to deliver you the best product guaranteed .

How often should I update my app?


Releasing update of an app is very essential as it fixes the app bugs.  Releasing future updates of an app ensures that your app is up to date. This helps in retaining the users. All the new features can be added through the updates.  Updates helps in generating excitement among the users. Reviews and ratings also help the companies to decide what features are good in your app and what users do not like in the app. App is not the one time process that we build it and deliver the same to you . If you want your app to be success in market , you need to regular provide updates to your customer as per the market demand , by adding on add ons , features relevant for the user and so on .

So in case you are willing to hand over your next big project to us , you can right away contact us .




We know that with the changing time, it is very essential to keep the app up to date if your business has to survive. People choice changes rapidly. So it is very vital that your app has optimum quality. There are so many app in the market that if your app does not score well on the quality parameter, it may happen that your app goes unrecognized. If your app is not of good quality, people will not use it for the second time and your app will get lost somewhere in the crowded app store. So it is highly crucial to give attention towards the quality of your app.


Mobile app testing is the key


Many developers believe that their job is done as soon as the app is developed. But it is a bad practice to undermine mobile app testing. This process is as essential as the development. Whenever you add a feature in the mobile app, it is better to test to remove all the bugs. It improves the user experience of the app.

Testing can be done two ways- manual and automation. Manual testing is good for testing the simpler features. But for the complex process, automation testing is done for testing the regression cases.

Keep an eye on the app performance


High quality apps have good performance. Make sure that your app is providing high speed access to its features. Navigation must be quick and it must have a good UI/UX etc. These are parameters that define the performance of the app. Don’t use too many SDKs (Software Development Kit) as they will slow down the performance resulting in app crashes.

Security is necessary for the app


The security of the user’s confidential and private data is very important. Developers must make sure that the app which is being developed has high security. Android apps are more vulnerable to malware attacks than the iOS. So, special attention must be given while developing android apps. This improves the quality of mobile apps.

Maintain a clear vision about the app


It is very necessary to have a clear vision about the app which you are going to develop a mobile app. You may have lot of experience in developing apps but if you don’t have a clear vision, then it may affect the quality of the app. It should target the users which will result in high number of downloads. So it is crucial to have a clear vision.

Analyse the reviews and ratings carefully


Ratings and reviews are the feedback of your app. Users give their reviews about the quality of the app, what features must be included and what must be removed? So it is important to analyse the reviews and ratings carefully if you have to provide a high quality app.

Final note


The popularity of the app depends on the quality of the app. If you app does not possess high quality, it will result in the failure of an app. There will be less downloads, and bad reviews. So it is important to give attention towards the quality of an app.


Artificial Intelligence is one of the hot topics in recent times. It is quite astonishing how artificial intelligence has grown in the recent years. Lot of big business and technical companies has shown interest in the artificial Intelligence. Artificial Intelligence has contributed in lot of sectors like health, finance, education ,real estate etc. It has completely changed the development of the mobile apps. Companies are investing lot of money in artificial intelligence. The rate at which AI is growing is enormous.

The world is attracted toward the thought of having personal assistants to accomplish routine tasks. Artificial Intelligence has a huge scope as far as the technology is concerned. It has grown strong roots in the mobile app development. It has completely personified the mobile app development process.

Understanding the concept of Artificial Intelligence

First of all, let us understand the concept of artificial intelligence. What is it exactly? Artificial Intelligence is the ability because of which a machine can perform tasks similar to the humans. To do these tasks, various technologies must be incorporate din the machine like Natural Language Processing, Machine Vision, Knowledge Management etc.

Natural Learning means that machine can learn automatically without any external programming. Machine will perform according to the new situation by machine learning. Artificial Intelligence has endless possibilities. They can be used as digital assistant. In the mobile technology, AI is used in chatbots and context-aware sensors to provide an enhanced user experience to the user.


Demand for personal experiences

There has been an upsurge in the demand for better personal experiences. Ai has been a major factor in driving these personal experiences. Users demand more in-depth facilities. This sets a very high benchmark for the mobile app developers. Users now want more interactive and intuitive app that can work as mobile assistant of the users. There are apps in the market that uses AI to display the menu card of the food depending upon the interests.


With the advancement of technology, AI is impacting the businesses in so many ways. Tech giants are already involved in providing AI enabled products which are changing the future of the world. The AI enabled devices and products are based on the algorithms and machine learning. It has made the businesses more productive and increased the net revenue of the company. Now more and more companies are looking forward to build the apps which have the artificial intelligence facility.

AI has improved the customer engagement facility of the business. So, now the companies can interact more intuitively with the people. It has built the brand value of the businesses and has helped in expanding them.

New opportunities for App Development

Artificial Intelligence has made a strong mark in the IT industry It has lot of potential in the near future. We can say that that AI is going to rule the technologies in the future. That is the reason why lot of people are investing in the AI and will continue to do so in future.

In case you are looking for AI app development solution , you can contact Winklix who can provide you the app desired by you .



What are progressive apps?

Progressive apps are the web based mobile apps that provides the experience similar to an app. These apps use latest technologies and do not need to install just like normal apps. These apps are becoming more and more popular with each passing day. Twitter launched its web app Twitter Lite which resulted in the increase of sales and reducing the data consumption. Google proposed the concept of progressive web app and launched the first app way back in 2015. Since then, its popularity is increasing day by day. But why these apps are becoming so popular. Let us look at some of the major factors causing this upsurge

Key Features of progressive apps

  • Progressive: One of the best feature of the progressive app is that they are progressive i.e. they can run on all browsers. The progressive apps are browser independent because these are built with progressive enhancement as a core tenet.
  • Provides Connectivity: These work efficiently in the offline mode or when the network is quite low. This makes it very robust.
  • App-Like: Progressive web app provides an interface just like the apps. It offers app-style navigation and interactions
  • Secure:  Progressive apps are highly secure and ensure that all your data is secured through HTTPS to prevent snooping. It makes sure that the content is not tempered with
  • Scalable: These apps are highly scalable i.e. the resources can be allocated according to the requirement.
  • Installable: Progressive web apps allow users to keep the app which they found important without the trouble of app store.

What is making the progressive apps so popular?

The progressive apps are making a mark in today’s world. These apps can be installed on any platform and it is quite convenient to deploy these apps. The code is almost the same regardless of the software you use. One of the reasons why the PWAs are becoming so popular is because it requires less maintenance as compared to mobile apps. These progressive apps require less time to develop and to update. This saves us lot of valuable time. This makes it a valuable platform for the developers to build apps.

Initially, native mobile apps contain notification functions which were not available in other app. With the progressive apps, push notifications are available for the users which have retained the customers and helped in establishing the bond with the company. Progressive web apps contain new APIs which has optimized the user experience.

The best thing progressive web apps have offered is that they are available to the user even if the network is offline or has limited network connectivity. This has attracted the developers and created customers satisfaction. This has improved user base and helps the app to grow in popularity. The progressive app are very easy to run, they do not require any installation as they are just websites. So there is no need for long downloads. Most of the users uninstall the mobile app after the first use. But as progressive apps do not require installation, user retention is maintained.

What future holds for progressive web apps?

There is a huge potential in progressive web apps as far as their future is concerned. These apps use the latest technologies, APIs and design patterns that increase its values. These apps make it very convenient to use as these apps are available offline as well. It has service workers which provide background functionality. It makes the connectivity seamless. It makes a good point that the websites can provides mobile experience. PWAs have changed the user experience. These progressive apps are certainly the future of web apps.

In case you are looking to have a progressive mobile application for your business , you can right away contact us to get an awesome web app .

How To Develop A Secure Mobile App

We all have smartphones , right ? At least the people who is reading this blog have their smartphones.         We necessarily stores all our personal information in our  phones right from clicking our personal photos to any passwords and credit card information – our phones has it all . Now suppose you download an app , and it hacks all your information . This is what is being based by California users in USA as measured by cyber security company .

As per the study , where we are downloading the app 40 % of us don’t even look at what app is all about , 47 % respondents don’t look at privacy policy and permissions while downloading the app , and this attitude of ours are inviting cyber criminals to hack personal information .

So if you are the app owner and don’t want the customer to face any such issue , given below are some workable solutions :

You should start securing your app right from day 1 of your mobile app development , and obviously not during coding and testing .in order to minimise the security risk during later on stages .

Pre Designing Stage

Even before your start your app designing stage , you must have a clear understanding in your mind about design compliance and security compliance which you need to be followed during your app development process . The developers must be aware about the regularity requirement  of the application , its privacy policy , confidential policy and so on .

App Designing Stage

Catching up the issue at this stage is a difficult task. The best way is to design a eye catchy app , and mark up the list of all the issue which are potential well in advance and at later stage , usually after design completion hand over the app to security expert .

App Development Stage

This is the stage with should be handled with utmost care to deliver an error free code . The developers should manually keep an eye on the bugs and vulnerabilities within the source code , rather than just relying on the automated tools which are available in the market with are incapable of searching for major security issues .

App Testing And Deployment

Prior to testing of the mobile application a tester should deeply analyse security test cases . In addition , the development team should work alongside with security team in order to minimise possible security threats .


Maintenance is all about deeply analysing user feedback and reviews to overcome with the problem . If you are really in need of mobile application development company who can take care of all the above facts , feel free to reach us .
We at Winklix is global leader in app development of Android and iOS based application , serving startups and established organisation .


It is very essential to have a good ranking of your mobile app for the business. It not only increases the number of downloads but also increases the revenue generated from the app. It is highly recommended to promote your app for the successful launch of the app. In today’s world, both emerging and well-established organizations are constantly looking forward to improve the mobile app ranking. A good rank in the app store helps you to connect more users and retain existing customers. It is essential that your app has good reviews which will highlight your app amongst the other apps.

Here are some ways through which you can improve your mobile app rating:

Do a proper research work on app store

Before you launch your app, do a proper research on Google play store and iTunes. Both are completely different from each other, both follow different rules and regulation. Google play store focuses more on the description of the app while iTunes app store emphasise on the keywords to categories and display of your app.

So, it is better to have a proper strategy before launching an app. Have a full insight about how the app store optimization works and then only go for the next step.

Choose a reliable plug-in

One of the best factors that are responsible for improving the app ranking is the quality of reviews. If your app has good reviews, it will automatically rank on the top of the app stores . One should consider choosing a reliable plugin that integrates well with iOS and android and ask the users for reviews. There are some plug-in that ask for the review when the user explores the app for a while. Some plugins encourages the user to give review as soon as the user gives review about the app.

Provide incentives for reviews

It is not a simple task to make users to write reviews. Opening review popups are not enough to encourage them. One should provide incentives to encourage users to write reviews. These incentives can be providing free in-game rewards, giving away virtual gifts, providing bonus points or giving away free coupons. These incentives can be given away by making promises to the users. People like free stuff and are easily attracted towards it. Wait for the users to complete some actions and then gently ask them to give reviews about the app.

Use SEO optimization

When you launch your app, you need to draw traffic to your app for more downloads. To draw more traffic, it is very necessary to use search engine optimization tools like email campaigns, PPC and social media. Social media is one of the biggest tool that can result in the success of your app. You can use app promotions like advertising your app in other apps etc. It boosts the optimization process and draws the traffic. Use keywords as it makes the app to list higher in the app store.

Expressive screenshots

To attract the users to download the app, it is very crucial that your app have very expressive and attractive screenshots. These screenshots must have a unique design to entice the users. You must provide screenshot of functionalities of your app with a very informative and quality description of your app.

Go Social

Social media is a very powerful platform. With proper campaigns and strategy, you can influence the viewers to click on the download link of the app. Advertise you app on the social media, build online social communities to build a fan base for your app. This will enhance the number of downloads for your app.

Regular Updates

It is very essential to provide regular updates for you app as it will remove the bugs from your app and will enhance the user experience. It will make sure that new features get added to the app with the current changing market trends.

Final Words

The technology keeps on changing with time. So it is essential to keep updated with the current market trends. To make your app rank higher in the app store, it requires continuous efforts. Winklix is one of the best app development companies who have a very professional team dedicated towards building app on all platforms and will guide you to rank your app higher in the app store.

Does Your App Need A Website ?


We are living in the world where technology is rapidly changing , and one of the most radical one is changing mobile apps as a substitute of website . The popularity of mobile apps is gaining success worldwide due to its handy technology , where a world can be reached just a thumb away . Although millions of apps has been flooded in the app stores are  only the source of information for user , rather than mobilising on functionality but the idea of the mobile application was successfully enough to divert the mind of the people to mobile apps only rather than a website .

But in todays world app markets are no more trustworthy . Mobile App Developers are focusing  just on delivering the app no traceability and credibility . They are just delivering the app with no sense and customer are focusing on having a ready to use app with low budget in short span of time . That kind of app will never be used by the user nor preferred by the user , and in that case user will prefer to use the website .

So without discussing any further , lets start discussing on why would be always need a website together with a mobile app :

Website Talk In Details

It is true that sometimes customers want to know more about us , about your mission and vision , your future strategy and so on . All this stuff if put in a mobile app will make it messy . For this detailed information you need to have a mandatory website . That is the reason you need a additional website together with the mobile app .

Websites Are Trustworthy

By giving chance to customer for seeing inside you will build trust and credibility for your business , where they can explore your business , quick checkout your portfolio , checkout your service and much more . In short we can say business will look more real .

More Content = More SEO

An App might be a good choice , but from SEO point of view content is all it matters , which obviously can’t be explored in the application. You will need to have an mandatory website for it in order to boost your website ranking and creditability .

Better Customer Interaction

Customer interaction through website flows like a melted butter . You can make full use of website by connecting customer over mail , direct one to one customer chat or reach out customer by form filling . Now a days chatbots are also playing a major role in customer engagement , which might now be possible with a ease in mobile application .

Modifying The Website Is Easy Task

Addition , edition and modification in the website is an easy task , which be a hard task in case of updation of mobile application . Adding a screen on a mobile may loose money out of your  pockets ,which might not be the case with in case of website modification . It will be hardly an hour job for website developer to change that .

Lead Generation

The best way to generate leads is from a website .  Although mobile apps can also generate the leads , but not as successful as a website for generating leads.

The Summation :

Website is always acting as a big brother for the mobile app . It is known fact that if the website exist , people will download the app itself from the market .
So be ahead of the crowd by developing a mobile app together with the website with the best app developer Winklix .