There has been a sharp rise in the app development industry. Due to this very reason, the number of jobs in the IT industry keeps on augmenting. But… what it takes to design an app, let’s find out!

According to recent studies, there are millions of applications worldwide and the number keeps on growing with each passing day. Not all the apps make it through the success benchmark and lot of apps fail due to poor app design. Here we will be explaining the mistakes that you must avoid while designing your app.

Finding out the errors in the development phase is an easy task. We can just allow users to test the applications and according to the results, errors can be corrected. However, if we ignore the errors in the testing phase, then it becomes really difficult to test the application.

There is always a trail left behind…


With this entire app development process on the rise, even the most experienced developers will leave an error. No matter how good they are, they will always leave an error behind. This error will negatively impact the brand image. The worst part is that the error may be so minute that we may not be able to detect it. But  it will seriously impact the app performance .

We have made a list of the most commonly occurring errors in the designing of the app. This will assist the designers and developers to do designing and development respectively very efficiently. This list goes on as follows:

  • Ignoring the flow of application

It is very essential that the application must have a proper workflow and it must be convenient for the users to use. It will be huge mistake if you don’t think about the flow of the app before designing. It may make the users confused about how to reach a certain feature of the app. It may also happen that something comes up after the beginning of designing which you ignored due to which you will have to undo previous work. So it is important to keep in mind about the proper flow of app.

  • Designing the app for all the platforms at the same time

Both android and iOS are completely different from each other. Investing money on both the apps together is not a good idea because if your app fails, then you will have to suffer losses on both platforms. However if you  prefer to design your app only for one specific platform, then you can get a brief overview to see the reviews of all the people. So even if you design fails, you can improve the design on other platform. This will save lot of money

  • Expecting users to use the services without offering anything

This is foolish and one of the biggest mistake that app designers make. If you don’t provide anything then asking for registration from the users is not a preferred step as the users will not waste their time to register. However if you are providing something, then you would have to show the consumer what you are providing before asking them to subscribe. You can do this be providing screenshots and description on the app store page.

  • Ignoring the importance of on-boarding

On-boarding is the first step when users use the app after downloading. First impression is everything. If you are not able to produce a good impression for your app, then no one is going to use it. Explain the whole process of how to use the app to the users. Make proper slides or animation explaining each and every detail.

  • Not giving importance to the UX of the app

A great design is very necessary for attracting the user. If you don’t have a great layout design of the app, then you will have difficulties in bringing more downloads of your app. So make sure that your app has a great design.

  • Too many features

Make sure that your app does not incorporate too many features as it will make the user confused about the different features of the app. Start with the basic design and then gradually add the features which will compel the users to use the app.

  • Having different design layouts

Too many layouts of design in the same app can confuse the user. It feels as if the app design is not standard and makes it very ordinary which will give a bad image of the app

  • Doing beta testing by yourself

As the alpha testing is done by the developers and designers themselves, the beat testing must be done by someone who has  no knowledge of the app. This is because we have to get both perspective of the app, those who use the app and those who don’t use the app.

Winklix  is an mobile app development company located in the heart of India. It is one of the best app development companies in India. Looking in case you are looking for the best app developer and designer in feel free to contact us anytime !




Very few things separate a good app from an app without which you cannot live without. The reviews and rating are the ultimate factors that are responsible for the development of an app. It is the process of continuous evolution of the app. If you want to continuously progress with your app, then you have to provide an option for the users to give their feedback. These feedbacks are the ultimate criteria and factors that are responsible for the growth of your app.

Get to know more from the tech community

In this technology enabled world, it is critical to have the advice to the tech people and see what others are doing and thinking about the app. First have their perspective about the app, and then only go for creating the app. The tech community can give you loads of advices which can help you to build the app. They have the technical knowledge of the app. That is why it is vital to have their perspective about the app. Reach out for the technical communities to get help about the technicalities of the app. This will guide you toward all the pros and cons of the app.

Use the social platform

The social platform is a very nice way of understanding about what the user thinks about the app. Create pages dedicated about your app where people can give reviews and suggestions about your app. These reviews are very beneficial to improve your app. Ask questions to the users about the product, poll questions which will give you an idea what people like in your app and what they do not like in your app.  Social platforms are very powerful if used correctly, they can progressively help you in guiding your app to success.

Forums are useful

If you want to provide a platform for the users to give the reviews then forums are great option. Use forums to take review from the users about the product. You can ask them to give their phone numbers and leave the queries along with the issues they are experiencing. This will help you to understand the app from the user’s perspective and you can assist the users in resolving their issues.

Create a beta test team

Create a beta test team to test the features of your app. As these users will have some technical knowledge about the app, it will be a big plus for your app. The group can be created by creating a forum on the local forum where a number of users will be seeing the banners about you making a beta team. You can offer something to them in return of testing your app. This will help you to check your app before getting launched. This is a very nice way to get the reviews about your app.

Provide In-app reviews

One of the best ways to allow users to provide review is that you have to provide in-app reviews which will allow you to understand what the users think about the app. What they think that must be improved in the app to make it good and how can you provide features that will attract and retain the users. You can use the contact us button in your app to help the users to reach out to you in case they are experiencing any problems.

Make the whole process fun so that people are more involved in providing the app reviews. This set of people will give you the most accurate and profound results. The in-app review option pops out in between of the app will ask the users to give the reviews about your app.

Make the whole process fun

As we all are aware that the people don’t have enough time to write length reviews about you app. So make sure that you spice up the whole process and make it fun. This will make the whole process very interactive and will assist in getting more reviews. Try to do the maximum work of the users by asking the multiple choice questions etc. This will help the users to not spend much time on writing the reviews.

What can you do with the feedback?

The last step is about the fact that what can you do with the feedback. It is very essential to process all the feedback and comments about the app. The feedback must be taken into considerations and improvements must be made to make good feedbacks in the future. Feedbacks are all about improving the app. This is a recursive process. It helps us to make the improvements in the apps.

We, at Winklix  understand the importance of reviews and take these reviews very seriously. We put the reviews in implementation and delivers quality services. So in case you are looking for mobile app development company , you can right away contact us .


Planning to develop an app? Then probably you are searching for mobile app development company ! The first and foremost thing to ponder is whether you want to use iOS or android platform to develop your app. Both are huge competitors of each other and share a 99.5% of the mobile app market. So what makes them such a big competitor of each other? Let’s try to figure out!

Android and iOS both have their pros and cons but the most important factor to consider is that which platform supports more app buys as generating revenue is the biggest goal. According to a study, iPhone app makes 75% more revenue than the android apps but the Google Play market is much more than the Apple’s App Store. Another think to contemplate is about the question- why do iPhone users spend more on apps than android users?

Device engagement and demographics


First of all, let’s talk about device engagement. Device engagement refers to the amount of time users gives to the device. According to a report, an iPhone user spends 26 more minutes than android users. The most imperative factor towards choosing android phone over an iPhone is the price factor. Android phone are available at a much lower cost with a huge number of variety. Due to this, android has a huge market offering different engagement levels. IPhone users also spend more time on the e-commerce as compared to the android users.

Various studies have shown that less the price of hardware, less the time is spend on phones and apps. There is a general belief that people who buy low cost android phones are not looking to get much out of their phone where high end android users and IPhone users tend to spend more on the apps and mobiles. It has also been observed that most of the android phone users are from the developing nations. This has not contributed app purchases as the demography in the developing countries does not use credit cards much.

Most of the IPhone users have a very good salary. It has been noticed that the IPhone users have more device engagement which means that they are looking to extract the most out of their apps. So they are more likely to spend on the app to experience more of their apps. IPhone users make the most out of their apps and phones.

Some Statistics


According to a report, 72% people use android while 27.5% use iOS. This makes up to 99.5% of the total market share. The share of men using the IPhone is slightly better than the females. The android phones are mostly used by the people of age between 25 to 60 years while most of the iPhone is used by the people of age 60+.

Brand loyalty is seen as app loyalty


IPhone users are more loyal to their brand as compared with the android users. The reason behind more use of IPhone is because of the brand loyalty. Around 92% of the IPhone users say that they are more likely to buy another Apple product which is 6% more than last year. However, only 77% of the android smartphone users say that they will return back to android. So brand loyalty plays a huge role in choosing IPhone and android phones. People trust the brand so they trust the brand app as well. So people are more likely to use the Apple’s app store due to loyalty.

Pricing of app: Which user spend more on apps?


High expensive cost of the apps is mainly responsible for the revenue of iOS apps. While some apps are available for free on android, they are paid on iOS. According to a report, the pricing of the android apps is even less than the half of the price of iOS apps.

Change is in the air


Chang can be felt in the marketplace. The number of paid apps in the iOS app store has reduced a bit and the number of paid apps in the Google play store has increased due to streamlined buying process. This has resulted in more revenue generated from android apps as compared to last year.

The gap keeps on narrowing


As we have already observed that previously the IPhone users tend to spend more than android but now the trend is changing, the gap keep on getting narrow. Both iOS and android are coming to equal plane. In the future, it will be interesting to see which app market goes ahead.

Major Differences between iOS apps and android apps

  • IOS users have more salary income
  • Google play store has more free apps
  • The price of Apple app store is much more than the android app store
  • IPhone users are more loyal to the brand
  • IPhone users spend more time on the apps
  • Apple apps make more money
  • IPhone users download more apps
  • IPhone apps take more time to develop
  • The frequency of maintenance check of android phone is much more due of so many different devices
So in case you are looking for android app developer , or iPhone app development company , you can contact us , the leading software development company situated in heart of India .


Winklix has built many award winning apps that gets featured in the App Store and helped many clients in turning their dream app idea into reality. We take time to think about the questions that need to be answer before building an app like how much time it will take to build an app, how much it will cost  and keeping in mind the possible reasons of startups failure and how can we help our client to overcome with the same. Let’s look at the few questions start-ups need to necessarily answer before building an app from the app development company.

How do I protect my app idea?


Do you have a great idea? You clearly don’t want your idea to get accessed by other person because if he does get your idea, he may ran away with your part of food even before you start developing it . This will help him to generate lots of revenue making his app successful. Winklix signs a Non-Disclosure agreement (NDA) with the client to help him prevent his app idea. NDA makes sure that your data is secured and privacy is there.Secondly we always welcome new ideas and accept it as a challenge to overcome on the same. Our team are greedy to develop something awesome that is loved by the user .

For more detail information and benefits , refer to our article Android App Vs iOS App .

For which platform should I develop an app?

Choosing the right platform can be a difficult task. According to a study android users spend less time on an app as compared to iOS users. People who use iOS tends more to buy an app as compared to android users. So iOS app earns more money as compared to android users. However, android platform is much more popular than the iOS users. So it totally depends on your business to decide for which platform you want to develop an app?

How much an app will cost?


The cost of an app depends on what and how many feature does your app has? It also depends upon who is developing your app; whether it is a multinational company or a start-up. MNC companies charge relatively higher than the start-ups. We, at Winklix charge affordable fees and thereby delivering you the product desired by you . Choosing us simply means developing your app from the app development company that values for money. You can get a free quotation and advice from us by contacting us .

How much time it will take to build an app?


Development of an app requires lot of stages of development like strategy planning, designing, development testing etc. The time an app takes to develop depends on the app you want to build. If the app is small, it will take two weeks , if the app is big it will take around 3-4 months to complete or more . It totally depends on the type of application required by you .

How do I raise money for my App?


Before starting a venture it is important to gather some funds to develop your app. You can ask the investors to invest money for developing your app. It is very important to build trust among the investors that you are serious about your venture. This can be done by investing some of your money along with the investor’s money. If you are based in US , lots of startup funding sites are available .

How to prevent app from failure?


To prevent the app from failure, it is important to understand that an app is not just an app, it is a business. We, at Winklix clearly understand this and we work together to help the clients to develop their app. We have dedicated team who is focussed to delivering successful app. We have a team of business development manager , project manager , designer and developer who has expertise knowledge in their field to deliver you the best product guaranteed .

How often should I update my app?


Releasing update of an app is very essential as it fixes the app bugs.  Releasing future updates of an app ensures that your app is up to date. This helps in retaining the users. All the new features can be added through the updates.  Updates helps in generating excitement among the users. Reviews and ratings also help the companies to decide what features are good in your app and what users do not like in the app. App is not the one time process that we build it and deliver the same to you . If you want your app to be success in market , you need to regular provide updates to your customer as per the market demand , by adding on add ons , features relevant for the user and so on .

So in case you are willing to hand over your next big project to us , you can right away contact us .




Artificial Intelligence is one of the hot topics in recent times. It is quite astonishing how artificial intelligence has grown in the recent years. Lot of big business and technical companies has shown interest in the artificial Intelligence. Artificial Intelligence has contributed in lot of sectors like health, finance, education ,real estate etc. It has completely changed the development of the mobile apps. Companies are investing lot of money in artificial intelligence. The rate at which AI is growing is enormous.

The world is attracted toward the thought of having personal assistants to accomplish routine tasks. Artificial Intelligence has a huge scope as far as the technology is concerned. It has grown strong roots in the mobile app development. It has completely personified the mobile app development process.

Understanding the concept of Artificial Intelligence

First of all, let us understand the concept of artificial intelligence. What is it exactly? Artificial Intelligence is the ability because of which a machine can perform tasks similar to the humans. To do these tasks, various technologies must be incorporate din the machine like Natural Language Processing, Machine Vision, Knowledge Management etc.

Natural Learning means that machine can learn automatically without any external programming. Machine will perform according to the new situation by machine learning. Artificial Intelligence has endless possibilities. They can be used as digital assistant. In the mobile technology, AI is used in chatbots and context-aware sensors to provide an enhanced user experience to the user.


Demand for personal experiences

There has been an upsurge in the demand for better personal experiences. Ai has been a major factor in driving these personal experiences. Users demand more in-depth facilities. This sets a very high benchmark for the mobile app developers. Users now want more interactive and intuitive app that can work as mobile assistant of the users. There are apps in the market that uses AI to display the menu card of the food depending upon the interests.


With the advancement of technology, AI is impacting the businesses in so many ways. Tech giants are already involved in providing AI enabled products which are changing the future of the world. The AI enabled devices and products are based on the algorithms and machine learning. It has made the businesses more productive and increased the net revenue of the company. Now more and more companies are looking forward to build the apps which have the artificial intelligence facility.

AI has improved the customer engagement facility of the business. So, now the companies can interact more intuitively with the people. It has built the brand value of the businesses and has helped in expanding them.

New opportunities for App Development

Artificial Intelligence has made a strong mark in the IT industry It has lot of potential in the near future. We can say that that AI is going to rule the technologies in the future. That is the reason why lot of people are investing in the AI and will continue to do so in future.

In case you are looking for AI app development solution , you can contact Winklix who can provide you the app desired by you .




What are progressive apps?

Progressive apps are the web based mobile apps that provides the experience similar to an app. These apps use latest technologies and do not need to install just like normal apps. These apps are becoming more and more popular with each passing day. Twitter launched its web app Twitter Lite which resulted in the increase of sales and reducing the data consumption. Google proposed the concept of progressive web app and launched the first app way back in 2015. Since then, its popularity is increasing day by day. But why these apps are becoming so popular. Let us look at some of the major factors causing this upsurge

Key Features of progressive apps

  • Progressive: One of the best feature of the progressive app is that they are progressive i.e. they can run on all browsers. The progressive apps are browser independent because these are built with progressive enhancement as a core tenet.
  • Provides Connectivity: These work efficiently in the offline mode or when the network is quite low. This makes it very robust.
  • App-Like: Progressive web app provides an interface just like the apps. It offers app-style navigation and interactions
  • Secure:  Progressive apps are highly secure and ensure that all your data is secured through HTTPS to prevent snooping. It makes sure that the content is not tempered with
  • Scalable: These apps are highly scalable i.e. the resources can be allocated according to the requirement.
  • Installable: Progressive web apps allow users to keep the app which they found important without the trouble of app store.

What is making the progressive apps so popular?

The progressive apps are making a mark in today’s world. These apps can be installed on any platform and it is quite convenient to deploy these apps. The code is almost the same regardless of the software you use. One of the reasons why the PWAs are becoming so popular is because it requires less maintenance as compared to mobile apps. These progressive apps require less time to develop and to update. This saves us lot of valuable time. This makes it a valuable platform for the developers to build apps.

Initially, native mobile apps contain notification functions which were not available in other app. With the progressive apps, push notifications are available for the users which have retained the customers and helped in establishing the bond with the company. Progressive web apps contain new APIs which has optimized the user experience.

The best thing progressive web apps have offered is that they are available to the user even if the network is offline or has limited network connectivity. This has attracted the developers and created customers satisfaction. This has improved user base and helps the app to grow in popularity. The progressive app are very easy to run, they do not require any installation as they are just websites. So there is no need for long downloads. Most of the users uninstall the mobile app after the first use. But as progressive apps do not require installation, user retention is maintained.

What future holds for progressive web apps?

There is a huge potential in progressive web apps as far as their future is concerned. These apps use the latest technologies, APIs and design patterns that increase its values. These apps make it very convenient to use as these apps are available offline as well. It has service workers which provide background functionality. It makes the connectivity seamless. It makes a good point that the websites can provides mobile experience. PWAs have changed the user experience. These progressive apps are certainly the future of web apps.

In case you are looking to have a progressive mobile application for your business , you can right away contact us to get an awesome web app .



Rise of healthcare mobile apps

Mobile health is experiencing a paradigm shift as customers are looking for more accessibility and transparency. According to the reports, it is estimated that by 2020, global digital health market revenue will go beyond 200 billion U.S dollars. The health sector will generate second largest revenue in the world. There are huge prospects as far as the health industry is concerned. With the upcoming of the internet and mobile technology, the healthcare organizations are quickly adopting the mobile technologies to boost and expand their businesses.

More than a billion mobile apps are sold each year. More than 90% of the people carry smartphones. So it is a huge market for the healthcare organizations to expand and promote their offerings.

Categories of healthcare mobile apps

There are several categories of healthcare mobile apps. These apps help in assistance in diagnosis and checks for the symptoms. Parent health record can be accessed through these apps. Provision of Electronic chart and lab result review is available. Remote monitoring is another category of healthcare mobile apps which include life scan for diabetic patient, remote heart monitoring, oxygen level check, ECG viewer.  Reminder and alerts category have prescription management, appointment reminders etc.

Why healthcare mobile apps are needed?

Healthcare mobile apps are an essential element of a healthcare organization. Previously, the health organization working process was quite slow. With the advancement of the new technology the whole working process of the healthcare has fastened. We need the platforms to increase the awareness about certain diseases. This is where mobile apps come into picture. Not only the apps make us socially aware about the diseases, they also help in improving the conditions of the patients. During the emergencies we need these kinds of apps to get help services.

Perks of having healthcare apps

Healthcare app has many advantages over the conventional ways. Some of the advantages are as follows:

  • It has provided provision for greater engagement of the customers. This means that more and more people are focussed on improving their health and wellness by sticking to a very healthy diet plan, regular exercises and following the scheduled medication plans.
  • Healthcare apps reduce the cost of the management operations. It helps in taking decisions faster. It reduces the hospitalizations and emergency room visits.
  • The health apps store all the information regarding the health of the patients. This contains all the information like type of diseases, medications, daily prescriptions, test results, medical history etc. This is very essential as the physician must have all the vital information about the patient and his disease before treatment
  • These lifesaving apps are making a strong impact and they can be used to diagnose diseases. It is observed that people who track their health on the daily basis are much more healthy and happier.
  • Health apps promote and track all the vital of the patient during surgeries and operations. It helps the customers to book appointments and reschedules the meetings.
  • Sends periodic alerts and reminders to notify patients about the daily doses, availability of doctors and other important information.

Future of healthcare mobile apps

There is a huge amount of future as far as healthcare apps are concerned. As people have don’t enough time for the paperwork and other activities, mobile app reduces the time helping us to save the patient’s life saving time. You can use the apps for emergency services and booking appointments with the doctor. This makes the apps very essential part of present and will continue to be so in the future.

Winklix.com  healthcare solutions

Winklix is an award winning app Development Company who is focused on building top-notch apps on iOS and android platforms. We are a motivated bunch of developers, designers and testers who are continuously look for improving the quality of the app. If you are looking for an app development company who can help you in building health apps, then Winklix is for you. Contact us as soon as possible!